Blog Archives

Episode 169 – Dealing With the Angry Prospect

Anger is a secondary emotion. A prospect’s anger is usually an indicator that something else is askew and that he needs or wants attention. When we are angry – we want attention or action now. You can assist in diminishing

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Episode 168 – What Puts the Brakes on Success

Willingness to confront your fears is critical to mental programming. Great persuaders have mastered their fears. You will be tempted to leave your fears buried, but they will invariably come back to haunt you. It is much better to deal

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Episode 167 – Interview with Matt Powell on Brain Wiring

On Episode 167 of Maximize Your Influence, Kurt and Steve interview Matt Powell. Matt asks an important question other personal growth planning books never ask: what if you are choosing the wrong goals? Having taught thousands of students and selling

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Episode 166 – Double Your Referrals With Donald Kelly

If you’ve been in sales or business for long, you know that a “referred” lead is 10 times better than most cold calls. On this episode, Kurt and Steve interview Donald Kelly, the Sales Evangelist about how you can double

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Episode 165 – NLP and Influence

Well, it’s finally over. The 2016 presidential election is in the books. Wow. Just wow! Kurt and Steve discuss the election and some of the tactics used by both sides that ultimately led to the victory by Donald Trump. If

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Episode 164 – Ego and Persuasion

Kurt and Steve start this episode by discussing how we can achieve effective presence as a persuader. Kurt also laments the end of boating season. They then continue their discussion about dealing with difficult people…specifically delving into low self-esteem. One

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Episode 163 – Invisible Influence with Jonah Berger

On this episode, Kurt and Steve interview Jonah Berger. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and

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Episode 162 – Dealing With Difficult People

On this episode, Kurt and Steve read some listener mail from an business owner who finds himself dealing with a lot of calls from prospects just wanting quotes. They discuss how the power of We all have them in our

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Episode 161 – The Science of No

On this episode, Kurt and Steve read some listener mail from an business owner who finds himself dealing with a lot of calls from prospects just wanting quotes. They discuss how the power of “no” can draw prospects into a

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Episode 160 – Why Small Talk Stinks

On this episode, Kurt and Steve interview Rob Kendall, of www.conversationexpert.com. Rob has devoted his life to understanding how humans converse with one another and what makes them go wrong…and right. Rob its the author of BlameStorming and WorkStorming. If

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Episode 159 – Mindless Eating with Brian Wansink

The food industry is now more successful than it has ever been. Food is cheap and readily accessible, and many of us are eating A LOT of it. On this episode, Brian Wansink of the of the Food and Brand

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Episode 158 – Hijack A Negotiation Using Emotions

After last week’s interview with Chris Voss, Kurt and Steve dive deeper into negotiations and how emotions can hijack them. This has a negative connotation with most…but why not be the hijacker here? Emotions can be a powerful tool in

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Episode 157 – Negotiation Tips from an former FBI Hostage Negotiator

On this episode, Kurt and Steve discuss the recent bad publicity for Samsung and their Galaxy Note that apparently catches on fire. Whether it’s true or not, when the FAA warns travelers about your product it can’t be a good

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Episode 156 – Solve Objections in Advance

Did you know that money can buy happiness? A recent study published in “Psychology Today” shows just that. Kurt and Steve discuss the ins and outs of this study and how money certainly can buy happiness…up to a point. Continuing

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Episode 155 – 3 Quick Keys to Rapport

It is human nature to mirror and match, or to “synchronize” with, the people we connect with.28 We don’t even think about it. It happens so quickly and so subconsciously that without a replay, one is unlikely to even notice

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Episode 154 – 3 More Keys to Persuasive Presentations

If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through

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Episode 153 – 3 Presentation Killers

What can you do in the first thirty seconds of your encounter to capture your audience’s attention? Can you prove to them that you are worth listening to? Think about this: Every time you communicate with someone, they are paying

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Episode 152 – Is Frame of Mind Costing You Sales?

After discussing a few recent business trips, and of course, the food they ate on those trips, Kurt and Steve discuss a classic blunder: overuse of fear. Fear is a useful tactic when persuading others. It is very short term,

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Episode 151 – Debra Fine on the Science of Small Talk

You can use conversational skills as a tool with which to build new connections, while avoiding awkward pauses and uncomfortable conversations. After all, making a good first impression is all about making others feel good when spending time with each

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Episode 150 – Quit Helping Your Competitors

Have you ever felt like you put in a bunch of work only to pave the way for your competitor? Many persuaders inadvertently do this only to find out too late that they lost the deal. The key to avoiding

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Episode 149 – Profitable Lead Generation with Dan McDade

What is your message? What do you have to share that will make a difference in people’s lives? What is your main objective, the key thing you hope to accomplish? You’ve got to understand the big picture. Then, with the

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Episode 148 – Are You Winning the Negotiation Game

When Steve asked Kurt how he was doing before the show started, he did not expect that Kurt would tell him that he just got done dealing with a bear in his backyard. Well, he didn’t deal with it…animal control

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Episode 147 – Mind Reading with Carl Christman

On episode 147, Kurt and Steve interview Carl Christman. Carl is a teacher, mentalist, and author of the best-selling book How to Read Minds and Influence People. The conversation goes from mind reading into deception and how persuaders can use

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Episode 146 – Charismatic Power

With this episode coming out on the 4th of July, Kurt and Steve spent the day doing what they do best: taking out the boat and eating BBQ! So back by popular demand is their episode on charismatic power!  

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Episode 145 – Interview with Andy Paul of Zero Time Selling

On this episode, Kurt and Steve Interview Andy Paul of the “Zero Time Selling” blog.” Over three decades, Andy has built a successful career as a sales leader, author, speaker, and consultant by being different, thinking differently, and selling differently.

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Episode 144 – Deflect 3 Hardball Negotiation Tactics

You know we love talking about “Negotiation’s Dirty Deeds.” A recent article by the Harvard Business Review gave some great pointers on deflecting some of the more common negotiation tactics. One of the best ways to insure a smooth transaction

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Episode 143 – Influence Without Authority

Co-workers can be jerks, that’s for sure. But did you know they’re more likely to be jerks on a particular day of the week? Kurt and Steve discuss this and how it can impact your ability to persuade and influence.

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Episode 142 – Are Colors Killing Your Presentation

If you have a tough negotiation coming up where your opponent will play the empathy card, we have good news. Acetaminophen can dull your sense of empathy! So next time you need to negotiate, pop some Tylenol and turn yourself

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Episode 141 – Interview With The Sales Whisperer

On this episode of Maximize Your Influence, Kurt and Steve interview Wes Schaeffer of “The Sales Whisperer.”  Some highlights: There are ways to start implementing empathy in your daily contacts and conversations.  It does take some practice and evaluation.  After

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Episode 140 – How Food Persuades – And Why You Should Care

Did you know that if you think about what you ate earlier in the day, you’re proven to snack less? Kurt and Steve discuss a recent article by Psychology Today that studies this phenomenon. Size of packaging, color, position…all of

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Episode 139 – Thoughts Trump Reality

Kurt and Steve begin this episode by discussing how in anything we do, we default down to the level of our training.  Whether it’s a sport, self-defense, language, or persuasion…the mind and body default to what their trained to do

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Episode 138 – The Last Missing Piece to Trust

Steve is back from the annual fly fishing trip in Montana and gives a scattered and incomprehensible account of it.   Kurt gets things back on track by doing what he hates most, hitting the “Urkel” button for this week’s Geeky

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Episode 137 – 2 Ways to Enhance Credibility

Why are some people easier to trust than others?  Why do some people just seem to trust others effortlessly (sometimes to a fault)?  An article from Psychology Today explores this. How do you overcome this lack of credibility? Here are

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Episode 136 – Are You Perceived as an Expert?

One of the key ways to keep your competency on track is to be a lifetime learner. We consider others to be competent when we see them continually learning and advancing their training and education. I can remember going to

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Episode 135 – How Ego Destroys Influence

After briefly mentioning it on last week’s episode, Kurt and Steve quickly learned that most have a lot of “feelings about” the urban phenomena, RBF (otherwise known as Resting Bitch Face).  So they dived in a little more and wouldn’t

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Episode 134 – Signs of Deception

You know that face some people make when they’re just sitting there not doing anything, but they look really mad? Kurt has discovered a very scientific term for that. Check out the show to find out. For today’s “geeky article”,

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Episode 133 – The Illusion of Resistance

We’re about to find out how important Steve is (not very?) as he takes this episode off for Spring Break! Kurt flies solo on Episode 133 and starts off by introducing an article by Psychology Today. When you’re a leader,

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Episode 132 – Perfect Persuasion Template

Steve feels very strongly about butchers who don’t trim spare ribs correctly. He leaves no doubt on this topic as the show get started. Luckily Kurt turns things around and reminds him that this is a show about persuasion, not

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Episode 131 – Shut up and close

Apparently Kurt and Steve both have pretty bad allergies right now.  They spend a good chunk of the beginning of the show talking about it.  After this they decide that they should be more thankful.  Coincidentally they cover an article

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Episode 130 – Price…a non-issue

This week’s article is sure to offend some listeners.  If you’re a short man or an overweight woman, the British Medical Journal has bad news for you.  Hey were just the messenger!  Check out their recent study linking height, body

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Episode 129 – How Empowerment Increases Influence

After some banter about Steve’s trip to Cabo San Lucas, offending more people, and talking about food, Kurt and Steve discuss a recent article by Psych Central.  You know those random “aha” thoughts you get?  It turns out they’re usually

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Episode 128 – Is Your Presentation “Interesting” or “Persuasive?”

Have you noticed the dramatic changes that have evolved in presentations, communication, and training over the last twenty years? The basic focus used to be on education. Many people are still trying to educate and they always lose their audiences.

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Episode 127 – Inner Qualities of Leadership

On episode 127 of Maximize Your Influence, Kurt and Steve start by discussing a recent article, the 7 Mental Blocks to Being Rich. They then transition to part two of their series on qualities of great leaders. Intuition is a

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Episode 126 – 4 Characteristics of True Leadership

After speculating about good dining in San Francisco and briefly insulting their listeners there, Kurt and Steve discuss a recent article about whether great leaders are born or made. They then launch into a discussion about the qualities of good

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Episode 125 – Super Bowl Ads: Persuasive or Terrible

One of the aspects of the Law of Association is the use of affiliation. Persuaders want you to affiliate their company with positive images, feelings, and attitudes. Our surroundings and environment trigger feelings and we transfer those feelings to those

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Episode 123 – Turn No into a Yes

The Power of “Yes” Use questions that will create “yeses.” As you create your marketing and persuasive presentations, you must engineer the number of times you get your audience to raise their hands, say yes, or nod their heads. How

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Episode 122 – Foot In The Door vs Sympathy

When we feel dissonance, we have to find a way to deal with the psychological tension. When the rubber band stretches, we cannot not live with this internal pressure.  We will instantly try to find a way to relieve this

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Episode 121 – Get Prospects To Persuade Themselves

Leon Festinger formulated the “theory of cognitive dissonance” at Stanford University. He asserted, “When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change.” Festinger’s theory sets the foundation for the Law of Dissonance.

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Episode 120 – No Resolutions This Year

We are firm believers that we all have greatness within us. We believe that we each have within ourselves unwritten books, un-started businesses, brilliant ideas, great inventions, charitable ideas, and untapped energies. But sometimes we have a hard time knowing

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Episode 117 – Your Missing Ingredient To Build Rapport

Humor can be a powerful tool to create rapport. Humor makes the persuader seem more friendly and accepting. Humor helps gain attention, helps you create rapport, and makes your message more memorable. It can relieve tension, enhance relationships, and motivate

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Episode 114 – Persuasion, Touch, and the No No Zone

A recent article shows us where we like being touched, and where we don’t.  And as no surprise, it all depends on who does the touching.  Check out a link to the article here. Touch is another powerful part of

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Episode 109 – How You Create Resistance

We tend to rate our skills that we want, that we need or that we require higher than they actually are.  To improve, grow and become more successful we have to know our weaknesses and be able to identify our

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Episode 108 – Jedi Mind Tricks?

Are you good at flirting?  Admit it, when we asked you rolled your eyes but were A LITTLE bit interested, deep down.  As it turns out, flirting is related to your ability to influence.  A recent article by Psych Central

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Episode 106 – Personalities Vs Meta Programs

Can your personality type change?  A recent article from Psychology Today seems to think so.  It’s not uncommon for many to become more friendly (or less friendly) the older they get.  Check out the article here for more info. Did

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Episode 105 – Engaged and Mentally Focused Prospects

Is Google rigging elections?  On this episode, Kurt and Steve discuss a recent article that thinks so.  Merely telling the masses that a candidate has a “high” approval rating tends to gender more support.  So how much influence do the

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Episode 104 – Influence Killing Words

Everything that we understand and know about our world is based around words.  Words don’t just have meaning, they have feeling.  That’s why some words in some languages just don’t directly translate.  One particular author has used this to apparently

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Episode 103 – Are Deeper Voices More Credible?

As we get closer and closer (even though it’s a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display.  A recent article shows that politicians who have deeper voices (yes, even women)

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Episode 102 – The Biggest Persuasion Blunder Of The Year!

You can’t visit a business web page without hearing “follow us on Twitter!”  We’re certainly guilty of this too.  Follow us on Twitter @influencemax! A recent article from Psych Central shows that when customers complain about a business on Twitter,

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Episode 101 – Does NLP Work?

When you’re an entrepreneur or sales person, being mentally tough is key.  If you want the rewards that come from owning your own business or being on commission, you need to put up with days that can be full of

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Episode 100 – Shameless Bribery and Using Testimonials

It’s been 100 episodes!  After inserting some canned applause and patting themselves on the back, Kurt and Steve discuss why disobedient kids may actually make more money as adults.  They then proceed to insult people who don’t listen to their

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Episode 99 – Wrong…Objections Are Good!

Whether you think you love it or not, you love to procrastinate.  The brain thrives on it.  The reason is that we tend to treat our “current self” much better than our “future self.”  We give our future self way

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Episode 98 – Does Mindset Sabotage Your Ability To Influence?

Do you sort your mail over the trash can?  Do you delete most emails before you even consider them?  That’s the reality of advertising today.  Messages to your prospects need to be compelling and grab their attention.  To start this

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Episode 97 – Interview With Influence Expert Brad Harker

After Steve gives the full report on his recent trip to Puerto Rico (including a priceless blunder by the Ritz Carlton resort), Kurt discusses this week’s “geeky article moment.”  A recent article on Psych Central reveals the advantages of both

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Episode 96 – Non Verbal Habits of the Charismatic Person

To kick off this episode, the guys discuss what is likely the most offensive article they’ve ever featured on the show.  Kurt insists that it’s Steve’s doing.  We’ll let you read it for yourselves, but just know that “hand’s on”

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Episode 95 – The Latest Dirty Deeds of Negotiation

In our never-ending quest to become “legit”, we’re now on Facebook and Twitter!  That makes us legit, right? Visit us on Facebook where we’ll post links to episodes, interesting articles, terrible persuasion blunders, and even the occasional secret shopping video! 

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Episode 94 – Persuasive Voicemails

In persuasion, there are a few words and phrases that a lot of people say, but that they don’t really mean.  In a recent article on Inc.com, 11 of these terrible sayings are reviewed.  It’s an entertaining article and Kurt

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Episode 93 – Asking Powerful Questions

When it comes to persuading others (through owning a business, church, non-profit), it’s all about networking.  Anyone who has ever been successful can attribute at least a part of that success to meeting the right people at the right time. 

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Episode 89 – Don’t Be A “Corny” Negotiator

Is optimism overrated?  A recent study from the University of Utah thinks so.  Kurt and Steve discuss the study and what it means for persuaders. Some of us are better negotiators than others.  Some of us respond differently to different

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Episode 88 – Utilizing Introverted Persuasion Techniques

Do you know somebody who is always blaming other people for their problems?  Is it you?  The fact is, we all do it.  And sometimes we’re right.  A recent article, however, shows why blaming others is not productive…even when it’s

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Episode 86 – Is Your Prospect Visual, Auditory, Or Kinesthetic?

After discussing Kurt’s recent trip to Las Vegas, Kurt and Steve discuss an article that may be helpful if you’ve been to Vegas recently: “Are White Lies Good For Relationships?”  You’ll be surprised at the conclusion! How can we tell

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