Reduce to the Ridiculousness Reduce to the Ridiculousness (JND): This technique involves paring down your request to something that seems manageable, easier to comprehend or easier to monetize. Let’s say you are trying to convince someone to purchase a…
Blog Archives
Episode 203 – Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 3
Posted in Podcasts Tagged with: DITF, harvard business review, JND, kurt mortensen, law of contrast, persuasion iq, price objections, Reduce to the Ridiculousness
Episode 130 – Price…a non-issue
This week’s article is sure to offend some listeners. If you’re a short man or an overweight woman, the British Medical Journal has bad news for you. Hey were just the messenger! Check out their recent study linking height, body…
Posted in Podcasts Tagged with: adjust value, british medical journal, DITF, door in the face, height, kurt mortensen, law of contrast, maximum influence, perception of value, persuasion, price objections, steve olson, too expensive objection, weight