Learnable Personality Traits of Top Salespeople We tend to judge rapidly, and that snap judgment is usually correct. When you meet someone for the first time, he will tend to categorize you like someone he already knows.3 The positive…
Blog Archives
Episode 163 – Invisible Influence with Jonah Berger
On this episode, Kurt and Steve interview Jonah Berger. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and…
Posted in Podcasts Tagged with: consumer behavior, hbr, Jonah Berger, kurt mortensen, maximum influence, persuasion iq, steve olson, University of Pennsylvania
Episode 81 – Does Your Prospect’s Mood Matter?
Have you ever given a presentation and had a tough time connecting with the audience? Some audiences are just difficult. Other audiences can be connected with if you know some basic pointers. For this week’s article, Kurt and Steve discuss…
Posted in Podcasts Tagged with: attitude, connecting with audience, harvard business review, hbr, kurt mortensen, law of involvement, Laws of charisma, mood, sales, selling, steve olson