How Being Too Qualified Hurts Trust A poll with your prospects found that Trust is at an all-time low. Their default setting is not to trust you. In fact, only 12 percent of the prospects trusted their persuaders, while…
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Episode 140 – How Food Persuades – And Why You Should Care
Did you know that if you think about what you ate earlier in the day, you’re proven to snack less? Kurt and Steve discuss a recent article by Psychology Today that studies this phenomenon. Size of packaging, color, position…all of…
Posted in Podcasts Tagged with: food, good samaritan study, kurt mortensen, maximum influence, persuasion, Princeton University, rushed, steve olson