Presence – What Do You Radiate? Passion is very contagious. When you transfer this passion, the people around you start to radiate that passion. They perform better, if it is at work, it is no longer work. They become…

  Rapport: The Instant Connection Rapport is the secret ingredient that makes us feel a harmonious link with someone else. It is equivalent to being on the same wavelength with the other person. Rapport is the key that makes mutual…

  Similarity: Similar Is Familiar Similarity theory states that familiar objects are more liked than less familiar ones. The same holds true with people: We like people who are similar to us. This theory seems to hold true whether the…

  g=”no” allowfullscreen=”allowfullscreen”> Emotional States: Understanding Feelings and Moods Charismatic people know there is a fine line between logic and emotion. To influence someone you have to have both. Emotion will override logic every time. I am going to assume…

  How to Create The Perfect Persuasive Presentation – Part 2 That first thirty seconds with your audience are critical. How do you start? Great persuaders craft and design their message. There is no room to wing it. Your opening…

  Structuring Persuasive Presentations Why should we be concerned with the structure of a persuasive presentation? Top predictor of professional success is how much you enjoy and how good you are at public speaking. Studies also show the ability to…

  Six stats on the importance of trust in influencer marketing Paul Smith (Author) – Lead with a story and Sell with a story Leadwithastory.com Storytelling has come of age in the business world. Today, many of the most successful…

  Six stats on the importance of trust in influencer marketing “Only 22% of brands are trusted.” (Havas Media) That’s a frightening metric for any marketer. Without establishing trust between your brand and your audience, it’s nearly impossible to market…

  Proxemics: The Science of Space The anthropologist Edward T. Hall created the science of proxemics, which studies how people use, react to, configure, and occupy the space around them. We all want our own space, and we feel uncomfortable…

The Law of Obligation and Marketing We often see this method at work when companies give out complimentary calendars, business pens, T-shirts, or mugs.  This specialty advertising is an $18.5 billion dollar industry.  It not only creates obligation, but keeps…

How You Can Tell If You’re Really Connecting I’ve talked about common rapport-building obstacles and how you can know for sure that you’re not connecting. But how do you know that you are connecting, especially when your audience is not…

 Another way to enhance your ability to motivate yourself and others is to make sure all things are balanced in your life. Great persuaders lead a balanced life and keep everything in perspective. I call this delicate balance “life alignment.”…

The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor. Returning the favor rids us of the obligation created by the…

Being an extrovert, having the gift of gab, or being able to make small talk with anyone you meet can definitely be used to your advantage, but watch yourself. How can you persuade if you are always talking? It will…

Being an extrovert, having the gift of gab, or being able to make small talk with anyone you meet can definitely be used to your advantage, but watch yourself. How can you persuade if you are always talking? It will…

Today I interviewed Dr. Stephanie Burroughs.  She is the author of Dating Your Business Prospect.  She looks at networking in a whole new light.  She calls it 360 networking.  She explains how to use social media and expanding you social…

The New Year is here and your influence skills are more critical than ever. You have heard enough about goals – so let’s focus on those persuasion tools. Does your eye contact help you influence or does it trigger deception…