Blog Archives

Episode 304 – Best of MYI – Dave Kurlan – BaseLine Selling

  Best of MYI – Dave Kurlan – BaseLine Selling On this episode Kurt interviews Dave Kurlan. They discuss the biggest mistake that sales people make, baseball and sales, biggest mindset obstacles, self-limiting beliefs and how to reprogram your beliefs,

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Episode 303 – How Humor Helps and Hurts Persuasion

  How Humor Helps and Hurts Persuasion The proper use of humor will boost your confidence and increase your likeability. It enables you to establish instant rapport and they will trust you more. Practice your humor. Make sure it works.

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Episode 302 – How To Make Your Voice More Persuasive

  How To Make Your Voice More Persuasive The good news is you can change many characteristics of your voice. What does your voice project? Does your voice work for you or against you? Find out the ways to make

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Episode 301 – The Forgotten Shortcut to Success

  The Forgotten Shortcut to Success How do you mirror someone that is successful? How do you benchmark a thriving business? How do you find the answers to that open-book test on success? There are 10 free to very inexpensive

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Episode 156 – Solve Objections in Advance

Did you know that money can buy happiness? A recent study published in “Psychology Today” shows just that. Kurt and Steve discuss the ins and outs of this study and how money certainly can buy happiness…up to a point. Continuing

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Episode 155 – 3 Quick Keys to Rapport

It is human nature to mirror and match, or to “synchronize” with, the people we connect with.28 We don’t even think about it. It happens so quickly and so subconsciously that without a replay, one is unlikely to even notice

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Episode 154 – 3 More Keys to Persuasive Presentations

If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through

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Episode 152 – Is Frame of Mind Costing You Sales?

After discussing a few recent business trips, and of course, the food they ate on those trips, Kurt and Steve discuss a classic blunder: overuse of fear. Fear is a useful tactic when persuading others. It is very short term,

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Episode 151 – Debra Fine on the Science of Small Talk

You can use conversational skills as a tool with which to build new connections, while avoiding awkward pauses and uncomfortable conversations. After all, making a good first impression is all about making others feel good when spending time with each

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Episode 150 – Quit Helping Your Competitors

Have you ever felt like you put in a bunch of work only to pave the way for your competitor? Many persuaders inadvertently do this only to find out too late that they lost the deal. The key to avoiding

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Episode 149 – Profitable Lead Generation with Dan McDade

What is your message? What do you have to share that will make a difference in people’s lives? What is your main objective, the key thing you hope to accomplish? You’ve got to understand the big picture. Then, with the

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Episode 148 – Are You Winning the Negotiation Game

When Steve asked Kurt how he was doing before the show started, he did not expect that Kurt would tell him that he just got done dealing with a bear in his backyard. Well, he didn’t deal with it…animal control

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Episode 147 – Mind Reading with Carl Christman

On episode 147, Kurt and Steve interview Carl Christman. Carl is a teacher, mentalist, and author of the best-selling book How to Read Minds and Influence People. The conversation goes from mind reading into deception and how persuaders can use

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Episode 146 – Charismatic Power

With this episode coming out on the 4th of July, Kurt and Steve spent the day doing what they do best: taking out the boat and eating BBQ! So back by popular demand is their episode on charismatic power!  

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Episode 145 – Interview with Andy Paul of Zero Time Selling

On this episode, Kurt and Steve Interview Andy Paul of the “Zero Time Selling” blog.” Over three decades, Andy has built a successful career as a sales leader, author, speaker, and consultant by being different, thinking differently, and selling differently.

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Episode 144 – Deflect 3 Hardball Negotiation Tactics

You know we love talking about “Negotiation’s Dirty Deeds.” A recent article by the Harvard Business Review gave some great pointers on deflecting some of the more common negotiation tactics. One of the best ways to insure a smooth transaction

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Episode 142 – Are Colors Killing Your Presentation

If you have a tough negotiation coming up where your opponent will play the empathy card, we have good news. Acetaminophen can dull your sense of empathy! So next time you need to negotiate, pop some Tylenol and turn yourself

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Episode 141 – Interview With The Sales Whisperer

On this episode of Maximize Your Influence, Kurt and Steve interview Wes Schaeffer of “The Sales Whisperer.”  Some highlights: There are ways to start implementing empathy in your daily contacts and conversations.  It does take some practice and evaluation.  After

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Episode 140 – How Food Persuades – And Why You Should Care

Did you know that if you think about what you ate earlier in the day, you’re proven to snack less? Kurt and Steve discuss a recent article by Psychology Today that studies this phenomenon. Size of packaging, color, position…all of

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Episode 139 – Thoughts Trump Reality

Kurt and Steve begin this episode by discussing how in anything we do, we default down to the level of our training.  Whether it’s a sport, self-defense, language, or persuasion…the mind and body default to what their trained to do

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Episode 134 – Signs of Deception

You know that face some people make when they’re just sitting there not doing anything, but they look really mad? Kurt has discovered a very scientific term for that. Check out the show to find out. For today’s “geeky article”,

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Episode 133 – The Illusion of Resistance

We’re about to find out how important Steve is (not very?) as he takes this episode off for Spring Break! Kurt flies solo on Episode 133 and starts off by introducing an article by Psychology Today. When you’re a leader,

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Episode 130 – Price…a non-issue

This week’s article is sure to offend some listeners.  If you’re a short man or an overweight woman, the British Medical Journal has bad news for you.  Hey were just the messenger!  Check out their recent study linking height, body

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Episode 117 – Your Missing Ingredient To Build Rapport

Humor can be a powerful tool to create rapport. Humor makes the persuader seem more friendly and accepting. Humor helps gain attention, helps you create rapport, and makes your message more memorable. It can relieve tension, enhance relationships, and motivate

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Episode 109 – How You Create Resistance

We tend to rate our skills that we want, that we need or that we require higher than they actually are.  To improve, grow and become more successful we have to know our weaknesses and be able to identify our

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Episode 108 – Jedi Mind Tricks?

Are you good at flirting?  Admit it, when we asked you rolled your eyes but were A LITTLE bit interested, deep down.  As it turns out, flirting is related to your ability to influence.  A recent article by Psych Central

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Episode 107 – Why we stink at listening

Being in sales or being a business owner can be emotionally exhausting.  It’s important to develop the ability to pick yourself up out of a bad mood.  To start this episode, Kurt and Steve discuss a recent article that gives

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Episode 106 – Personalities Vs Meta Programs

Can your personality type change?  A recent article from Psychology Today seems to think so.  It’s not uncommon for many to become more friendly (or less friendly) the older they get.  Check out the article here for more info. Did

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Episode 105 – Engaged and Mentally Focused Prospects

Is Google rigging elections?  On this episode, Kurt and Steve discuss a recent article that thinks so.  Merely telling the masses that a candidate has a “high” approval rating tends to gender more support.  So how much influence do the

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Episode 104 – Influence Killing Words

Everything that we understand and know about our world is based around words.  Words don’t just have meaning, they have feeling.  That’s why some words in some languages just don’t directly translate.  One particular author has used this to apparently

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Episode 103 – Are Deeper Voices More Credible?

As we get closer and closer (even though it’s a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display.  A recent article shows that politicians who have deeper voices (yes, even women)

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Episode 102 – The Biggest Persuasion Blunder Of The Year!

You can’t visit a business web page without hearing “follow us on Twitter!”  We’re certainly guilty of this too.  Follow us on Twitter @influencemax! A recent article from Psych Central shows that when customers complain about a business on Twitter,

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Episode 101 – Does NLP Work?

When you’re an entrepreneur or sales person, being mentally tough is key.  If you want the rewards that come from owning your own business or being on commission, you need to put up with days that can be full of

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Episode 100 – Shameless Bribery and Using Testimonials

It’s been 100 episodes!  After inserting some canned applause and patting themselves on the back, Kurt and Steve discuss why disobedient kids may actually make more money as adults.  They then proceed to insult people who don’t listen to their

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Episode 99 – Wrong…Objections Are Good!

Whether you think you love it or not, you love to procrastinate.  The brain thrives on it.  The reason is that we tend to treat our “current self” much better than our “future self.”  We give our future self way

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Episode 98 – Does Mindset Sabotage Your Ability To Influence?

Do you sort your mail over the trash can?  Do you delete most emails before you even consider them?  That’s the reality of advertising today.  Messages to your prospects need to be compelling and grab their attention.  To start this

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Episode 97 – Interview With Influence Expert Brad Harker

After Steve gives the full report on his recent trip to Puerto Rico (including a priceless blunder by the Ritz Carlton resort), Kurt discusses this week’s “geeky article moment.”  A recent article on Psych Central reveals the advantages of both

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Episode 96 – Non Verbal Habits of the Charismatic Person

To kick off this episode, the guys discuss what is likely the most offensive article they’ve ever featured on the show.  Kurt insists that it’s Steve’s doing.  We’ll let you read it for yourselves, but just know that “hand’s on”

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Episode 95 – The Latest Dirty Deeds of Negotiation

In our never-ending quest to become “legit”, we’re now on Facebook and Twitter!  That makes us legit, right? Visit us on Facebook where we’ll post links to episodes, interesting articles, terrible persuasion blunders, and even the occasional secret shopping video! 

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Episode 94 – Persuasive Voicemails

In persuasion, there are a few words and phrases that a lot of people say, but that they don’t really mean.  In a recent article on Inc.com, 11 of these terrible sayings are reviewed.  It’s an entertaining article and Kurt

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Episode 93 – Asking Powerful Questions

When it comes to persuading others (through owning a business, church, non-profit), it’s all about networking.  Anyone who has ever been successful can attribute at least a part of that success to meeting the right people at the right time. 

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Episode 87 – Building Emotion

It’s always helpful to learn more about what successful people do in their daily lives.  In this episode, Kurt and Steve highlight three key lessons we can learn form successful people. For this week’s Persuasion IQ question, Kurt and Steve

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Episode 82 – Why We Do Things We Don’t Want To Do

A recent study published by Psych Central discusses how to make new habits stick.  The article goes over a variety of techniques that will dramatically increase your chances of implementing new habits.  Check it out here. On episode 82, Kurt

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