Do you rely on email marketing to generate leads? What about telephone prospecting? As it turns out, there are specific times of day and the week that are more effective…and it’s not quite what you think. Check out this episode…
Blog Archives
Episode 84 – When To Send Email Marketing
Posted in Podcasts Tagged with: best time to persuade, color, copyrighting, email, generate leads, kurt mortensen, magnetic persuasion, steve olson, telephone prospecting
Episode 82 – Why We Do Things We Don’t Want To Do
A recent study published by Psych Central discusses how to make new habits stick. The article goes over a variety of techniques that will dramatically increase your chances of implementing new habits. Check it out here. On episode 82, Kurt…
Posted in Podcasts Tagged with: bad habits, cognitive dissonance, habits, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, persuasion iq, sales blunders, steve olson
Episode 81 – Does Your Prospect’s Mood Matter?
Have you ever given a presentation and had a tough time connecting with the audience? Some audiences are just difficult. Other audiences can be connected with if you know some basic pointers. For this week’s article, Kurt and Steve discuss…
Posted in Podcasts Tagged with: attitude, connecting with audience, harvard business review, hbr, kurt mortensen, law of involvement, Laws of charisma, mood, sales, selling, steve olson
Episode 80 – How To Control Perceived Value
Have you ever encountered a prospect who had a skewed view of what they should pay for your product? Would you like to have more control about what your prospects think your product is worth? Tune into this episode for…
Posted in Podcasts Tagged with: cost, framing, kurt mortensen, law of contrast, maximum influence, perception, sales objections, steve olson, too expensive, value
Episode 8 – Detecting Deception
Is it really possible to tell when somebody is trying to deceive you? The answer is yes! Granted, there are professional liars out there that even the top body language experts in the world can’t crack. But when it comes…
Posted in Podcasts Tagged with: blusters, body language, deception, kurt mortensen, negotiation, steve olson
Episode 7 – Presolving Objections
Why has Apple been so successful? On this episode, Kurt and Steve discuss recent news about Apple’s upcoming conference and whey Apple has been able to create such a loyal following of clients. They apply this to how persuaders can…
Posted in Podcasts Tagged with: apple, fitd, foot in the door, inoculation, kurt mortensen, persuasion iq, Presolving Objections, steve olson
Episode 6 – Negotiate Like A Winner!
We’ve all experienced it. That nervous, unsettling feeling right before we start to negotiate. Leading up to a negotiation, most of us expect conflict. We expect to have to give up valuable things that we don’t want to lose. But…
Posted in Podcasts Tagged with: kurt mortensen, maximum influence, MIT, persuasion iq, reciprocal concessions, steve olson, strategic negotiation
Episode 3 – Using Involvement To Persuade Others
We all know that “involving” a prospect in a process increases the likelihood of successful persuasion. But when is this technique effective and when is it a total failure? Great persuaders are able to involve their prospects by breaking up…
Posted in Podcasts Tagged with: commitments, involvement, kurt mortensen, laws of persuasion, maximum influence, relationships, steve olson, subconscious mind, trust
Episode 2 – Proxemics and Touch
How does personal space affect your ability to persuade? What about touch? In various cultures and depending on the sex of the person you are talking to, touch can be a valuable persuasive tool. It lowers mental barriers and puts…
Posted in Podcasts Tagged with: kurt mortensen, personal space, persuasion iq, proxemics, steve olson, touch
Episode 1 – Subconscious Triggers and Charisma
Welcome to Maximize Your Influence! On this episode, Kurt and Steve discuss the all important topic of Charisma and how it applies to persuaders and negotiators everywhere. They discuss how charisma (or the lack thereof) has influenced the Anthony Wiener…
Posted in Podcasts Tagged with: amygdala, animal brain, Charisma, kurt mortensen, Laws of charisma, maximum influence, negotiation, Persuasion IQ & Sales Mastery, steve olson, subconscious triggers