How To Make Your Voice More Persuasive The good news is you can change many characteristics of your voice. What does your voice project? Does your voice work for you or against you? Find out the ways to make…
Blog Archives
Episode 296 – How Being Nice Or Optimistic Hurts Persuasion
How Being Nice Or Optimistic Hurts Persuasion Did you know that being nice or unselfish could hurt your ability to persuade? What about those people that are so optimistic that you want to hit them? People don’t really like…
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Episode 295 – The Cement Dries Fast
The Cement Dries Fast We have all heard about first impressions. You have less than 30 seconds for someone to judge you – That could be a positive or negative perception. How do others perceive you? Is your first…
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Episode 294 – Speed to Wealth – Get On The Fast Track To Success
Speed to Wealth – Get On The Fast Track To Success ast week we talked about self-persuasion and your “Brakes to Your Success.” The things holding you back from reaching your potential. You can’t go very far if you…
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Episode 293 – Brakes of Success – Barriers to Achieving Your Dreams
Brakes of Success – Barriers to Achieving Your Dreams Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. And we often know exactly what we need to do to…
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Episode 292 – Do Those Psychological Persuasion Tricks Still Work?
Do Those Psychological Persuasion Tricks Still Work? What are the most talked about psychological persuasion theories? What are those techniques that people are using to get deep in the human mind and persuade under the radar? Some might sound…
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Episode 291 – Cracking The Gatekeeper Code
Cracking The Gatekeeper Code So who is this gatekeeper? Well, that’s the person that’s trying to stop you from getting to the person that you need to talk to you. This is the person you are attempting to persuade.…
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Episode 290 – Turning That No to Yes
Turning That No to Yes Tired of hearing that nasty word – The word NO. That NO is costing you money and costing you business. (Maybe costing you dating opportunities. There are things you are doing that can guarantee…
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Episode 289 – Dealing with Remorse and Refunds
Dealing with Remorse and Refunds We have all been there – someone did not promise what was supposed to be delivered. What was your reaction? Has it happened to your company? What causes buyer’s remorse? What causes someone to…
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Episode 288 – What’s First? – Connect or Credibility
What’s First? – Connect or Credibility I was traveling with a famous personal development speaker (not going to reveal His name). It had been a very long day and we arrived at our next destination. It was very late…
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Episode 287 – How to Get Referrals Without Asking –Stacey Brown Randall Interview
How to Get Referrals Without Asking –Stacey Brown Randall Interview Is most your business or sales based on referrals? Do people instinctively remember to refer you to their friends or colleagues? Getting referrals makes persuasion easier, trust is not…
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Episode 286 – How Your Height And Weight Affect Persuasion And Influence
How Your Height And Weight Affect Persuasion And Influence Does appearance matter? We are all taught not to judge each other by appearance. But at the end of the day we all end up judging each other subconsciously and…
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Episode 285 – How to Borrow Credibility
How to Borrow Credibility Are You Credible In The Eyes Of Your Prospect? Credibility is a huge aspect of influence. You could be the smartest person in your field or even the most qualified, but if that is not…
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Episode 284 – Price Is Not The Issue – YOU Are
Price Is Not The Issue – YOU Are Never fight on price. Price in not the issue – you are the issue. Only 6% of things are bought on price. Anybody can fight on price. Let’s learn 14 techniques…
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Episode 283 – Emotions (EQ) That Hinder Influence
Emotions (EQ) That Hinder Influence Can you use fear to persuade? Does mood matter when you are attempting to influence? What about resentment, worry, depression and happiness – How do these emotions affect your ability to persuade? Your emotional…
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Episode 282 – Emotional Intelligence (EQ) and Lying
Emotional Intelligence (EQ) and Lying Did you know your Emotional Intelligence (EQ) is more important indicator for success and wealth than your IQ? This EQ is also critical in your relationships and your ability to read people. Emotional intelligence…
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Episode 281 – How to Spot a Lie
How to Spot a Lie How do you spot a liar? How do you know if someone is really telling you the truth or they are trying to take advantage of you? Deception and lying has been in the…
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Episode 280 – How to Persuade Men vs Woman
How to Persuade Men vs Woman Does gender make a difference in sales, and in persuasion? The last 10 years of research says – YES. Your gut instinct says – YES. Men and woman like to shop differently, and…
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Episode 279 – Meta Programs and Mindset
Meta Programs and Mindset What is a meta-program and how does it help you become a better persuader? A meta program is the way we lean most of the time in terms of the way we act and react…
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Episode 278 – How to Influence Up (And To The Side)
How to Influence Up (And To The Side) Do you negotiate with people of equal authority? Do you have to deal with other managers or senior management? Do you have to sell to people that feel like they know…
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Episode 277 – Unlimited Referrals
Unlimited Referrals There are many ways to double your income this year, but one of the easiest. Is to double the number of referrals you are getting. Half of your business should be based on referrals. It is so…
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Episode 276 – Psychological Tricks To Make People Like You Immediately
Psychological Tricks To Make People Like You Immediately Do people like you? Can you connect with anyone? When introduced to someone – Are they really happy to see you? Are you sure? How to Make People Like You This…
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Episode 275 – YOU are causing the objections!
YOU are causing the objections! Why do your prospects keep saying NO? Are you the cause of the objections you are getting? What mannerism or things are you doing that turn people off and trigger objections? The Clothes That…
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Episode 274 – Neurosculpting and Self Persuasion – Interview with Lisa Wimberger
Neurosculpting and Self Persuasion – Interview with Lisa Wimberger The psychological edge gained by top persuaders cannot be overemphasized. How do great persuaders prepare their minds for success? This mental aspect is one of the most important (and usually…
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Episode 273 – Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie – Interview with Adam Hudson
Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie – Interview with Adam Hudson How persuasive were the superbowl commercials. What worked? What bombed? Just because you liked or remembered a commercial…
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Episode 272 – Dealing With Jerks, Meanness and Rude People
Dealing With Jerks, Meanness and Rude People How do you deal with those jerks? You know the ones I am talking about. How can you get them on your team? How do you influence them to be nice and…
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Episode 271 – The Smell of Fear and Embedded Command Studies
The Smell of Fear and Embedded Command Studies Embedded Commands In persuasion and influence, it is the little things that can make a big difference. For example, does icing the kicker in football work? – You will be surprised.…
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Episode 270 – Why 80% of New Products Fail – & Top Product Launch Blunders
Why 80% of New Products Fail – & Top Product Launch Blunders Why Do 80% of New Products Fail? Why do new products suffer from such a high failure rate? Even multi-billion dollar companies agonize over product failures. What…
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Episode 269 – Persuasion Darts Never Hit The Target
Persuasion Darts Never Hit The Target This was the most popular episode of 2018. Listen and tell me if you agree…. The Modern Way To Ruin Relationships Most persuader’s don’t understand feature – benefit or emotion vs logic. They…
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Episode 268 – Copywriting Secrets #2
Copywriting Secrets #2 On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the…
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Episode 267 – How to Influence with Copywriting Secrets
How to Influence with Copywriting Secrets This week’s podcast is going to talk about 2 important things to increase your influence. 1. How can you learn to write compelling copy that can influence anyone? This could be writing an…
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Episode 158 – Hijack A Negotiation Using Emotions
After last week’s interview with Chris Voss, Kurt and Steve dive deeper into negotiations and how emotions can hijack them. This has a negative connotation with most…but why not be the hijacker here? Emotions can be a powerful tool in…
Posted in Podcasts Tagged with: chris voss, emotion, kurt mortensen, Laws of charisma, leadership, maximum influence, negotiation, never split the difference, persuasion iq, steve olson
Episode 157 – Negotiation Tips from an former FBI Hostage Negotiator
On this episode, Kurt and Steve discuss the recent bad publicity for Samsung and their Galaxy Note that apparently catches on fire. Whether it’s true or not, when the FAA warns travelers about your product it can’t be a good…
Posted in Podcasts Tagged with: chris voss, kurt mortensen, Laws of charisma, maximum influence, negotiation, never split the difference, steve olson
Episode 156 – Solve Objections in Advance
Did you know that money can buy happiness? A recent study published in “Psychology Today” shows just that. Kurt and Steve discuss the ins and outs of this study and how money certainly can buy happiness…up to a point. Continuing…
Posted in Podcasts Tagged with: influence, kurt mortensen, Laws of charisma, leadership, maximum influence, motivation, negotiation, objections, persuasion, steve olson
Episode 150 – Quit Helping Your Competitors
Have you ever felt like you put in a bunch of work only to pave the way for your competitor? Many persuaders inadvertently do this only to find out too late that they lost the deal. The key to avoiding…
Posted in Podcasts Tagged with: close rates, Dan Mcade, demographics, guilt, influence, kurt mortensen, lead generation, maximum influence, negotiation, persuasion, steve olson
Episode 149 – Profitable Lead Generation with Dan McDade
What is your message? What do you have to share that will make a difference in people’s lives? What is your main objective, the key thing you hope to accomplish? You’ve got to understand the big picture. Then, with the…
Posted in Podcasts Tagged with: close rates, Dan Mcade, demographics, guilt, influence, kurt mortensen, lead generation, maximum influence, negotiation, persuasion, steve olson
Episode 148 – Are You Winning the Negotiation Game
When Steve asked Kurt how he was doing before the show started, he did not expect that Kurt would tell him that he just got done dealing with a bear in his backyard. Well, he didn’t deal with it…animal control…
Posted in Podcasts Tagged with: amiable, assertive, dirty tricks, influence, kurt mortensen, make first offer, maximum influence, negotiation, persuasion, steve olson
Episode 108 – Jedi Mind Tricks?
Are you good at flirting? Admit it, when we asked you rolled your eyes but were A LITTLE bit interested, deep down. As it turns out, flirting is related to your ability to influence. A recent article by Psych Central…
Posted in Podcasts Tagged with: fliriting, influence, kurt mortensen, mind control, negotiation, persuasion, steve olson, the secret, the secret movie, thoughts
Episode 105 – Engaged and Mentally Focused Prospects
Is Google rigging elections? On this episode, Kurt and Steve discuss a recent article that thinks so. Merely telling the masses that a candidate has a “high” approval rating tends to gender more support. So how much influence do the…
Posted in Podcasts Tagged with: fixing elections, influence, involvement, kurt lewin, kurt mortensen, leadership, motivation, negotiation, persuasion, politics, puppy dog close, steve olson, visualization
Episode 103 – Are Deeper Voices More Credible?
As we get closer and closer (even though it’s a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display. A recent article shows that politicians who have deeper voices (yes, even women)…
Posted in Podcasts Tagged with: customers complain, DITF, Donald Trump, door in the face, emotional intelligence, expectations, fight on price, influence, influence and social media, kurt mortensen, law of contrast, law of expectations, leadership, maximum influence, motivation, negotiation, nlp, One Direction, persuasion, placebo, price, priming, reduce it to the ridiculous, social media, steve olson, sweeten the pot, twitter, value
Episode 102 – The Biggest Persuasion Blunder Of The Year!
You can’t visit a business web page without hearing “follow us on Twitter!” We’re certainly guilty of this too. Follow us on Twitter @influencemax! A recent article from Psych Central shows that when customers complain about a business on Twitter,…
Posted in Podcasts Tagged with: customers complain, DITF, door in the face, emotional intelligence, fight on price, influence, influence and social media, kurt mortensen, law of contrast, law of expectations, leadership, maximum influence, motivation, negotiation, nlp, persuasion, price, reduce it to the ridiculous, social media, steve olson, sweeten the pot, twitter, value
Episode 101 – Does NLP Work?
When you’re an entrepreneur or sales person, being mentally tough is key. If you want the rewards that come from owning your own business or being on commission, you need to put up with days that can be full of…
Posted in Podcasts Tagged with: emotional intelligence, influence, kurt mortensen, law of expectations, leadership, maximum influence, motivation, negotiation, nlp, persuasion, steve olson
Episode 100 – Shameless Bribery and Using Testimonials
It’s been 100 episodes! After inserting some canned applause and patting themselves on the back, Kurt and Steve discuss why disobedient kids may actually make more money as adults. They then proceed to insult people who don’t listen to their…
Posted in Podcasts Tagged with: building rapport, credibility, examples, facts, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, persuasive presentations, presentation formula, rapport, statistics, steve olson, story selling, testimonials
Episode 99 – Wrong…Objections Are Good!
Whether you think you love it or not, you love to procrastinate. The brain thrives on it. The reason is that we tend to treat our “current self” much better than our “future self.” We give our future self way…
Posted in Podcasts Tagged with: entrepreneur on fire, influence, inoculation, john lee dumas, kurt mortensen, leadership, motivation, negotiation, objections, persuasion, procrastination, sales robots, steve olson
Episode 98 – Does Mindset Sabotage Your Ability To Influence?
Do you sort your mail over the trash can? Do you delete most emails before you even consider them? That’s the reality of advertising today. Messages to your prospects need to be compelling and grab their attention. To start this…
Posted in Podcasts Tagged with: discipline, influence, kurt mortensen, leadership, mindset, motivation, negotiation, persuasion, steve olson
Episode 97 – Interview With Influence Expert Brad Harker
After Steve gives the full report on his recent trip to Puerto Rico (including a priceless blunder by the Ritz Carlton resort), Kurt discusses this week’s “geeky article moment.” A recent article on Psych Central reveals the advantages of both…
Posted in Podcasts Tagged with: brad harker, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, steve olson
Episode 96 – Non Verbal Habits of the Charismatic Person
To kick off this episode, the guys discuss what is likely the most offensive article they’ve ever featured on the show. Kurt insists that it’s Steve’s doing. We’ll let you read it for yourselves, but just know that “hand’s on”…
Posted in Podcasts Tagged with: bad habits, bad selling habits, Charisma, influence, kurt mortensen, leadership, motivation, negotiation, Nonverbals, persuasion, sales, steve olson
Episode 95 – The Latest Dirty Deeds of Negotiation
In our never-ending quest to become “legit”, we’re now on Facebook and Twitter! That makes us legit, right? Visit us on Facebook where we’ll post links to episodes, interesting articles, terrible persuasion blunders, and even the occasional secret shopping video! …
Posted in Podcasts Tagged with: dirty negotiation tricks, good cop bad cop, influence, kurt mortensen, leadership, meet in the middle, motivation, negotiation, negotiation tips, persuasion, psychological tactics, steve olson
Episode 94 – Persuasive Voicemails
In persuasion, there are a few words and phrases that a lot of people say, but that they don’t really mean. In a recent article on Inc.com, 11 of these terrible sayings are reviewed. It’s an entertaining article and Kurt…
Posted in Podcasts Tagged with: how to leave a voicemail, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, selling and voicemail, steve olson, zeigarnik effect
Episode 82 – Why We Do Things We Don’t Want To Do
A recent study published by Psych Central discusses how to make new habits stick. The article goes over a variety of techniques that will dramatically increase your chances of implementing new habits. Check it out here. On episode 82, Kurt…
Posted in Podcasts Tagged with: bad habits, cognitive dissonance, habits, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, persuasion iq, sales blunders, steve olson
Episode 8 – Detecting Deception
Is it really possible to tell when somebody is trying to deceive you? The answer is yes! Granted, there are professional liars out there that even the top body language experts in the world can’t crack. But when it comes…
Posted in Podcasts Tagged with: blusters, body language, deception, kurt mortensen, negotiation, steve olson
Episode 1 – Subconscious Triggers and Charisma
Welcome to Maximize Your Influence! On this episode, Kurt and Steve discuss the all important topic of Charisma and how it applies to persuaders and negotiators everywhere. They discuss how charisma (or the lack thereof) has influenced the Anthony Wiener…
Posted in Podcasts Tagged with: amygdala, animal brain, Charisma, kurt mortensen, Laws of charisma, maximum influence, negotiation, Persuasion IQ & Sales Mastery, steve olson, subconscious triggers