Blog Archives

Episode 420 – Sales vs Negotiation: Different Tools For Different Times

  Sales vs Negotiation: Different Tools For Different Times Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your

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Episode 202 – Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 2

  Never fight on price. “Door-in-the-face” is one of the most common techniques for implementing the Law of Contrast. Basically, an initially large and almost unreasonable request is made, likely to be declined?hence the “door slammed-in-the-face” as the prospect rejects

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Persuasion Tool #9 – Door In The Face – Perception of Value

Persuasion Tool #9 – Door In The Face (Perception of Value) I know you’ve met people that need your product, want your product, like your product, and can afford your product, but you still get resistance.  Let’s continue with the

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Episode 130 – Price…a non-issue

This week’s article is sure to offend some listeners.  If you’re a short man or an overweight woman, the British Medical Journal has bad news for you.  Hey were just the messenger!  Check out their recent study linking height, body

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Episode 104 – Influence Killing Words

Everything that we understand and know about our world is based around words.  Words don’t just have meaning, they have feeling.  That’s why some words in some languages just don’t directly translate.  One particular author has used this to apparently

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Episode 103 – Are Deeper Voices More Credible?

As we get closer and closer (even though it’s a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display.  A recent article shows that politicians who have deeper voices (yes, even women)

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Episode 102 – The Biggest Persuasion Blunder Of The Year!

You can’t visit a business web page without hearing “follow us on Twitter!”  We’re certainly guilty of this too.  Follow us on Twitter @influencemax! A recent article from Psych Central shows that when customers complain about a business on Twitter,

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