Blog Archives

Episode 413 – How Colors, Symbols, And Aromas Help/Hurt Your Ability To Influence

  How Colors, Symbols, And Aromas Help/Hurt Your Ability To Influence What are you doing that causes your prospect to feel – This does not feel right? Maybe what you are doing causes them to think – I need to

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Episode 390 – How Starbucks Does Not Fight On Price – And You Pay More For Coffee

  How Starbucks Does Not Fight On Price – And You Pay More For Coffee Understanding human nature is essential to maximizing your greatest persuasion potential. Have you ever wondered how the mind works? Why do we do what we

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Episode 383 – PQ Skill #2: How Your Audience Thinks And Makes Decisions

  PQ Skill #2: How Your Audience Thinks And Makes Decisions Do you want to know how to balance logic and emotion during the persuasion process? Do you want to know how your prospect makes decisions? Discover how to create

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Episode 375 – 10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #2

  10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #2 So how can you use subconscious triggers and options to be more persuasive? What do you need to understand about these triggers that are hurting your sales?

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Episode 374 – 10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #1

  10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #1 One of the biggest challenges we face is that we think, and our audience thinks, we are logical creatures. But most of the time, we don’t know

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Episode 1 – Subconscious Triggers and Charisma

Welcome to Maximize Your Influence! On this episode, Kurt and Steve discuss the all important topic of Charisma and how it applies to persuaders and negotiators everywhere.  They discuss how charisma (or the lack thereof) has influenced the Anthony Wiener

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