Blog Archives

Episode 539 – Mimic, Mirror or Merge: The Science Of Rapport

  Episode 539 – Mimic, Mirror or Merge: The Science Of Rapport Sales isn’t about an excellent presentation – it’s also about how you read your potential customers. Body language is one of the most powerful tools in your persuasion

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Episode 538 – Destroy Rapport, Break The Mirror, And Increase Influence

  Episode 538 – Destroy Rapport, Break The Mirror, And Increase Influence “Breaking the mirror” is a term used to describe how lawyers intentionally disrupt the psychological connection, or rapport, with a witness on the stand. That disconnect is also

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Episode 165 – NLP and Influence

Well, it’s finally over. The 2016 presidential election is in the books. Wow. Just wow! Kurt and Steve discuss the election and some of the tactics used by both sides that ultimately led to the victory by Donald Trump. If

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Persuasion Tool #10 – Mirror and Matching

Persuasion Tool #10 – Mirror and Matching Let’s finish up the 4R’s resistance. We’ve talked about creating a compelling reason, managing risk, putting resources into perspective and now the final R is representative or you. Could it be caused by

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Episode 115 – When Persuasion Backfires

On this episode, Kurt and Steve answer an email from a listener who has an interesting problem with people littering on his property.  This launches into a discussion about how to persuade when the benefits/consequences aren’t immediate to your prospect. 

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Episode 106 – Personalities Vs Meta Programs

Can your personality type change?  A recent article from Psychology Today seems to think so.  It’s not uncommon for many to become more friendly (or less friendly) the older they get.  Check out the article here for more info. Did

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Episode 104 – Influence Killing Words

Everything that we understand and know about our world is based around words.  Words don’t just have meaning, they have feeling.  That’s why some words in some languages just don’t directly translate.  One particular author has used this to apparently

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Episode 103 – Are Deeper Voices More Credible?

As we get closer and closer (even though it’s a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display.  A recent article shows that politicians who have deeper voices (yes, even women)

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Episode 102 – The Biggest Persuasion Blunder Of The Year!

You can’t visit a business web page without hearing “follow us on Twitter!”  We’re certainly guilty of this too.  Follow us on Twitter @influencemax! A recent article from Psych Central shows that when customers complain about a business on Twitter,

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Episode 101 – Does NLP Work?

When you’re an entrepreneur or sales person, being mentally tough is key.  If you want the rewards that come from owning your own business or being on commission, you need to put up with days that can be full of

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Episode 86 – Is Your Prospect Visual, Auditory, Or Kinesthetic?

After discussing Kurt’s recent trip to Las Vegas, Kurt and Steve discuss an article that may be helpful if you’ve been to Vegas recently: “Are White Lies Good For Relationships?”  You’ll be surprised at the conclusion! How can we tell

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