Double Dog Dissonance – Persuade Under the Radar The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognition is a mental process that uses…
Double Dog Dissonance – Persuade Under the Radar The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognition is a mental process that uses…
Stand Out, Get Noticed, Get The Appointment Or Get The Job Interview We all need more appointments, and we all want more of them. How do we get more appointments or interviews? The key is to eliminate the things…
The Unknown And Forgotten Rules of Negotiation When negotiating, you have to be prepared for anything. You need to know the ins and outs, the wants and needs of both sides. The more you prepare, the more knowledge you…
After discussing a few recent business trips, and of course, the food they ate on those trips, Kurt and Steve discuss a classic blunder: overuse of fear. Fear is a useful tactic when persuading others. It is very short term,…
If you can’t persuade yourself, you’re not very good at persuading other people. Understand the universe will not reward you physically until you believe it mentally. Persuasion Tool #3 – Self-Persuasion Let’s talk about mindset, which is basically self-persuasion or…
Do you sort your mail over the trash can? Do you delete most emails before you even consider them? That’s the reality of advertising today. Messages to your prospects need to be compelling and grab their attention. To start this…