Did you know that if you think about what you ate earlier in the day, you’re proven to snack less? Kurt and Steve discuss a recent article by Psychology Today that studies this phenomenon. Size of packaging, color, position…all of…
Monthly Archives: June 2016
Episode 140 – How Food Persuades – And Why You Should Care
Posted in Podcasts Tagged with: food, good samaritan study, kurt mortensen, maximum influence, persuasion, Princeton University, rushed, steve olson
Persuasion Tool #7 – Psychological Reactance
Persuasion Tool #7 – Psychological Reactance When you look at the world of influence, there’s always going to be resistance. Why do people say “no”? Why don’t they understand what you’re saying? Why isn’t everybody buying from you? Why doesn’t everybody…
Posted in Persuasion Tools Tagged with: kurt mortensen, maximum influence, persuasion tool, psychological reactance, scarcity, urgency, wiifm
Episode 139 – Thoughts Trump Reality
Kurt and Steve begin this episode by discussing how in anything we do, we default down to the level of our training. Whether it’s a sport, self-defense, language, or persuasion…the mind and body default to what their trained to do…
Posted in Podcasts Tagged with: kurt mortensen, maximum influence, millionaire, persuasion, positive mental attitude, steve olson, success
Episode 138 – The Last Missing Piece to Trust
Steve is back from the annual fly fishing trip in Montana and gives a scattered and incomprehensible account of it. Kurt gets things back on track by doing what he hates most, hitting the “Urkel” button for this week’s Geeky…
Posted in Podcasts Tagged with: congruence, deception, kurt mortensen, maximum influence, placebo, steve olson, success, trust
Episode 137 – 2 Ways to Enhance Credibility
Why are some people easier to trust than others? Why do some people just seem to trust others effortlessly (sometimes to a fault)? An article from Psychology Today explores this. How do you overcome this lack of credibility? Here are…
Posted in Podcasts Tagged with: 5c's of trust, credibility, expertise, influence, kurt mortensen, maximum influence, preparation, steve olson, testimonials, trust