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Episode 537 – The First Gatekeeper – The Reticular Activating System (RAS)

  Episode 537 – The First Gatekeeper – The Reticular Activating System (RAS) The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS,

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Episode 3 – Using Involvement To Persuade Others

We all know that “involving” a prospect in a process increases the likelihood of successful persuasion.  But when is this technique effective and when is it a total failure?  Great persuaders are able to involve their prospects by breaking up

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