stanford | Influence University

Blog Archives

Episode 518 – Double Dog Dissonance – Persuade Under the Radar

Posted on September 23, 2024 by kurtmort

Double Dog Dissonance – Persuade Under the Radar The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognition is a mental process that uses…

Posted in Podcasts Tagged with: attitudes, beliefs, cognitions, cognitive dissonance, congruent, how use dissonance in selling, kurt mortensen, Laws of charisma, leon festinger, maximum influence, mindset, persuasion iq, regain mental and emotional balance, stanford, thougts

Episode 121 – Get Prospects To Persuade Themselves

Posted on January 26, 2016 by kurtmort

Leon Festinger formulated the “theory of cognitive dissonance” at Stanford University. He asserted, “When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change.” Festinger’s theory sets the foundation for the Law of Dissonance.…

Posted in Podcasts Tagged with: cognitive dissonance, commitments, justify, kurt mortensen, Laws of charisma, leon festinger, maximum influence, rationalize, stanford, steve olson