Blog Archives

Episode 448 – DITF – When, How, Can It Backfire (Door In The Face Technique)

  DITF – When, How, Can It Backfire (Door In The Face Technique) “Door-in-the-face” is one of the most common techniques for implementing the Law of Contrast. An initially large and almost unreasonable request is made, likely to be declined—hence

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Episode 203 – Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 3

  Reduce to the Ridiculousness Reduce to the Ridiculousness (JND): This technique involves paring down your request to something that seems manageable, easier to comprehend or easier to monetize. Let’s say you are trying to convince someone to purchase a

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Episode 202 – Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 2

  Never fight on price. “Door-in-the-face” is one of the most common techniques for implementing the Law of Contrast. Basically, an initially large and almost unreasonable request is made, likely to be declined?hence the “door slammed-in-the-face” as the prospect rejects

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Episode 130 – Price…a non-issue

This week’s article is sure to offend some listeners.  If you’re a short man or an overweight woman, the British Medical Journal has bad news for you.  Hey were just the messenger!  Check out their recent study linking height, body

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Episode 104 – Influence Killing Words

Everything that we understand and know about our world is based around words.  Words don’t just have meaning, they have feeling.  That’s why some words in some languages just don’t directly translate.  One particular author has used this to apparently

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Episode 103 – Are Deeper Voices More Credible?

As we get closer and closer (even though it’s a long way away) to the 2016 presidential election, more and more persuasion blunders will be on display.  A recent article shows that politicians who have deeper voices (yes, even women)

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Episode 102 – The Biggest Persuasion Blunder Of The Year!

You can’t visit a business web page without hearing “follow us on Twitter!”  We’re certainly guilty of this too.  Follow us on Twitter @influencemax! A recent article from Psych Central shows that when customers complain about a business on Twitter,

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Episode 80 – How To Control Perceived Value

Have you ever encountered a prospect who had a skewed view of what they should pay for your product?  Would you like to have more control about what your prospects think your product is worth?  Tune into this episode for

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