Blog Archives

Episode 115 – When Persuasion Backfires

On this episode, Kurt and Steve answer an email from a listener who has an interesting problem with people littering on his property.  This launches into a discussion about how to persuade when the benefits/consequences aren’t immediate to your prospect. 

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Episode 105 – Engaged and Mentally Focused Prospects

Is Google rigging elections?  On this episode, Kurt and Steve discuss a recent article that thinks so.  Merely telling the masses that a candidate has a “high” approval rating tends to gender more support.  So how much influence do the

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Episode 3 – Using Involvement To Persuade Others

We all know that “involving” a prospect in a process increases the likelihood of successful persuasion.  But when is this technique effective and when is it a total failure?  Great persuaders are able to involve their prospects by breaking up

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