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Episode 504 – Offensive Persuasion Works – Sell Like The Soup Nazi

  Offensive Persuasion Works – Sell Like The Soup Nazi Hopefully, you have seen the Seinfeld episode about the Soup Nazi. Although the character in the show (modeled after a real person) is exaggerated for comedic effect, you could use

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Episode 503 – New Psychology of Objections

  New Psychology of Objectionse When you engage people in your message, objections are bound to arise. But fear not! Your ability to handle objections directly links to how deeply people connect with your words. Mastering the art of handling

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Episode 99 – Wrong…Objections Are Good!

Whether you think you love it or not, you love to procrastinate.  The brain thrives on it.  The reason is that we tend to treat our “current self” much better than our “future self.”  We give our future self way

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Episode 7 – Presolving Objections

Why has Apple been so successful?  On this episode, Kurt and Steve discuss recent news about Apple’s upcoming conference and whey Apple has been able to create such a loyal following of clients.  They apply this to how persuaders can

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