Double Dog Dissonance – Persuade Under the Radar The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognition is a mental process that uses…
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Episode 154 – 3 More Keys to Persuasive Presentations
If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through…
Posted in Podcasts Tagged with: cognitive dissonance, dissonance, influence, kurt mortensen, Laws of charisma, maximum influence, persuasion, steve olson
Persuasion Tool #1 – FITD
FITD is a persuasion technique through which a persuader helps a prospect comply to a bigger request by using a smaller request first. This concept was first researched by Freedman and Fraser. Persuasion Tool #1 Manuscript – FITD…
Posted in Persuasion Tools Tagged with: cognitive dissonance, fitd, kurt mortensen, laws of persuasion, maximum influence, self perception, sequential request
Episode 121 – Get Prospects To Persuade Themselves
Leon Festinger formulated the “theory of cognitive dissonance” at Stanford University. He asserted, “When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change.” Festinger’s theory sets the foundation for the Law of Dissonance.…
Posted in Podcasts Tagged with: cognitive dissonance, commitments, justify, kurt mortensen, Laws of charisma, leon festinger, maximum influence, rationalize, stanford, steve olson
Episode 82 – Why We Do Things We Don’t Want To Do
A recent study published by Psych Central discusses how to make new habits stick. The article goes over a variety of techniques that will dramatically increase your chances of implementing new habits. Check it out here. On episode 82, Kurt…
Posted in Podcasts Tagged with: bad habits, cognitive dissonance, habits, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, persuasion iq, sales blunders, steve olson