Metaphor Magic – The Unknown Persuasion Tool Using metaphors in persuasion can help create vivid mental images, evoke emotions, and make your message more memorable and persuasive. Stories are always the best, but the next best thing is a…
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Episode 374 – 10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #1
10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #1 One of the biggest challenges we face is that we think, and our audience thinks, we are logical creatures. But most of the time, we don’t know…
Posted in Podcasts Tagged with: fomo and sales, how soon contact a lead, how to minimize price, kurt mortensen, left digit effect, martin Seligman, most persuasive number, optimism and selling, persuade without detection, persuasion iq, price priming, psychological reactance, story selling, subconscious triggers, zoom fatigue
Episode 128 – Is Your Presentation “Interesting” or “Persuasive?”
Have you noticed the dramatic changes that have evolved in presentations, communication, and training over the last twenty years? The basic focus used to be on education. Many people are still trying to educate and they always lose their audiences.…
Posted in Podcasts Tagged with: blinking light study, Charisma, david ludden, kurt mortensen, leadership, powerpoint blunders, self perception bias, steve olson, story selling, upward mobility
Episode 100 – Shameless Bribery and Using Testimonials
It’s been 100 episodes! After inserting some canned applause and patting themselves on the back, Kurt and Steve discuss why disobedient kids may actually make more money as adults. They then proceed to insult people who don’t listen to their…
Posted in Podcasts Tagged with: building rapport, credibility, examples, facts, influence, kurt mortensen, leadership, motivation, negotiation, persuasion, persuasive presentations, presentation formula, rapport, statistics, steve olson, story selling, testimonials