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Episode 374 – 10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #1

  10 Psychological Techniques (And Tips) To Sell More And Persuade Faster #1 One of the biggest challenges we face is that we think, and our audience thinks, we are logical creatures. But most of the time, we don’t know

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Persuasion Tool #7 – Psychological Reactance

Persuasion Tool #7  – Psychological Reactance When you look at the world of influence, there’s always going to be resistance. Why do people say “no”? Why don’t they understand what you’re saying? Why isn’t everybody buying from you? Why doesn’t everybody

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Episode 112 – Scarcity: Abused, Overused – How To Use

The Law of Scarcity plays a large role in the persuasion process.  Opportunities are always more valuable and exciting when they are scarce and less available.  We want to be the ones to own the rare items or to get

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