Clickbait Your Way To Influence Have you ever found yourself scrolling through your social media feed, only to be captivated by a clickbait headline? You’re not alone. Clickbait is here to stay. There’s a scientific reason why you can’t…
Blog Archives
Episode 396 – How Costco (And Other Retail Stores) Get Your Money
How Costco (And Other Retail Stores) Get Your Money What are the subconscious triggers that cause you to buy more? A Face can reveal if you’re rich or poor Join me for this week’s podcast as I talk about…
Episode 113 – Subconscious Triggers = 95% Of Persuasion
This episode’s article on brain science discoveries about happiness can be found here. To maintain order of the world, our brains link objects, gestures, and symbols with our feelings, memories, and life experiences. We mentally associate ourselves with such things…
Posted in Podcasts Tagged with: association triggers, bridge of spies, celebrity spokesperson, Daniel Goleman, emotion vs logic, emotional intelligence, endorsements, fomo, frontal lobe, happiness, Michael Jordan, mofongo, persuasion and colors, persuasion and music, persuasion and smell, persuasion and symbols, Puerto rico, Social validation, Steven Spielberg, subway, Tiger Woods, Tom Hanks
Episode 112 – Scarcity: Abused, Overused – How To Use
The Law of Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get…