Using Smells And Sensory Marketing To Increase Influence Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by…
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Episode 80 – How To Control Perceived Value
Have you ever encountered a prospect who had a skewed view of what they should pay for your product? Would you like to have more control about what your prospects think your product is worth? Tune into this episode for…
Posted in Podcasts Tagged with: cost, framing, kurt mortensen, law of contrast, maximum influence, perception, sales objections, steve olson, too expensive, value