Leon Festinger formulated the “theory of cognitive dissonance” at Stanford University. He asserted, “When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change.” Festinger’s theory sets the foundation for the Law of Dissonance.…
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Episode 121 – Get Prospects To Persuade Themselves
Posted in Podcasts Tagged with: cognitive dissonance, commitments, justify, kurt mortensen, Laws of charisma, leon festinger, maximum influence, rationalize, stanford, steve olson
Episode 3 – Using Involvement To Persuade Others
We all know that “involving” a prospect in a process increases the likelihood of successful persuasion. But when is this technique effective and when is it a total failure? Great persuaders are able to involve their prospects by breaking up…
Posted in Podcasts Tagged with: commitments, involvement, kurt mortensen, laws of persuasion, maximum influence, relationships, steve olson, subconscious mind, trust