Using Smells And Sensory Marketing To Increase Influence Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by…
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Episode 114 – Persuasion, Touch, and the No No Zone
A recent article shows us where we like being touched, and where we don’t. And as no surprise, it all depends on who does the touching. Check out a link to the article here. Touch is another powerful part of…
Posted in Podcasts Tagged with: culture and touch, halloween, kurt mortensen, macaroni grill, no no zone, safe places to touch, steve olson, touch, touching
Episode 2 – Proxemics and Touch
How does personal space affect your ability to persuade? What about touch? In various cultures and depending on the sex of the person you are talking to, touch can be a valuable persuasive tool. It lowers mental barriers and puts…
Posted in Podcasts Tagged with: kurt mortensen, personal space, persuasion iq, proxemics, steve olson, touch