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Episode 420 – Sales vs Negotiation: Different Tools For Different Times

  Sales vs Negotiation: Different Tools For Different Times Let’s talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your

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Episode 378 – As Trust Erodes – Become Trustless

  As Trust Erodes – Become Trustless Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: “I trust you; give

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Persuasion Tool #1 – FITD

FITD is a persuasion technique through which a persuader helps a prospect comply to a bigger request by using a smaller request first. This concept was first researched by Freedman and Fraser.     Persuasion Tool #1  Manuscript – FITD

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