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Episode 478 – The Trifecta (3 Traits) of a Perfect Sales Person

Posted on September 13, 2023 by kurtmort

The Trifecta (3 Traits) of a Perfect Sales Person Selling is changing every day. This is due to advancements in technology, shifts in consumer trust, and evolving markets. You speaks to me – Effects of generic-you in creating resonance…

Posted in Podcasts Tagged with: feature vs benefits, Feeling resonance, kurt mortensen, maximum influence, persuasion darts, using you study, verbal packaging, why infomercials persuasive, you a linguistic device

Episode 412 – Top Persuasion Mistakes/Blunders Of All Time #2

Posted on September 16, 2022 by kurtmort

Top Persuasion Mistakes/Blunders Of All Time #2 Do you repel people? Most people say no. Although most of us do things that repel people. You have met people that just rubbed you the wrong way. They repelled you, you…

Posted in Podcasts Tagged with: breaking the ice, cost vs value, emotion vs logic, Features vs benefits, kurt mortensen, persuasion darts, persuasion iq, Selling and fish on the wall, selling past the objection, set-up properties, which means