How To Use FOMO and Fear To Seal The Deal FOMO has gained significant traction in the digital age, where social media and online marketing amplify our awareness of what others are doing, buying, or experiencing. This heightened awareness…
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Episode 525 – How To Use FOMO and Fear To Seal The Deal
Posted in Podcasts Tagged with: fear, Fear of Loss, Fear of Missing Out, fomo, FUD, kurt mortensen, Loss aversion, maximum influence, persuasion iq, What Does FOMO Feel Like?
Episode 396 – How Costco (And Other Retail Stores) Get Your Money
How Costco (And Other Retail Stores) Get Your Money What are the subconscious triggers that cause you to buy more? A Face can reveal if you’re rich or poor Join me for this week’s podcast as I talk about…
Episode 113 – Subconscious Triggers = 95% Of Persuasion
This episode’s article on brain science discoveries about happiness can be found here. To maintain order of the world, our brains link objects, gestures, and symbols with our feelings, memories, and life experiences. We mentally associate ourselves with such things…
Posted in Podcasts Tagged with: association triggers, bridge of spies, celebrity spokesperson, Daniel Goleman, emotion vs logic, emotional intelligence, endorsements, fomo, frontal lobe, happiness, Michael Jordan, mofongo, persuasion and colors, persuasion and music, persuasion and smell, persuasion and symbols, Puerto rico, Social validation, Steven Spielberg, subway, Tiger Woods, Tom Hanks
Episode 112 – Scarcity: Abused, Overused – How To Use
The Law of Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones to own the rare items or to get…