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Sometimes the best way to learn something is by learning what NOT to do. In episode 5, Kurt and Steve discuss a recent visit Kurt had with the Red Cross as well as the recent news that Delta Airlines is the “least respected brand in America.” They also introduce a new show segment, the “Persuasion Ninja”, where they highlight a recent interaction with a powerful persuader and point out techniques that we can all use.
So what’s the main takeaway from this episode? Make it easy for your prospects to do business with you. There are literally hundreds of objections and obstacles that can spontaneously pop up to derail your influence with a prospect. This makes it important that you streamline the persuasion process by presenting why your prospect can easily do business with you…not why they can’t. This can be challenging given certain restrictions that businesses/governments place on what persuaders can and cannot say. However, creating the right atmosphere, choosing the right words, and effective listening make it easy for a prospect to do business with you.
And as promised by Steve, click here for the hilarious video that illustrates why the real solution to a problem is sometimes just listening.