Copywriting Secrets #2 On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the…
How to Influence with Copywriting Secrets This week’s podcast is going to talk about 2 important things to increase your influence. 1. How can you learn to write compelling copy that can influence anyone? This could be writing an…
Unknown Secrets of Charisma – Intuition and ……. Intuition is a big part of your future success. Intuition helps you read and understand people. It comes in an instant and we have to be ready to act simultaneously. Some…
How Magnetism and Attraction Increase Persuasion – Keys to Presence #6>/strong> Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you…
That Secret Chemistry of Charisma – Keys to Presence #5>/strong> Do you have that chemistry? Do you feel charismatic? Do you radiate optimism? It is no secret that the majority of the wealthy and successful business executives attribute their…
Winning Over Your Prospect/Audience – Keys to Presence #4>/strong> Can your prospect sense your fear? Are you sure? Confidence is a trait that increases charisma, influence and attracts people to you. People love to follow and be influenced by…
The Allure and Appeal of Power – Keys to Presence #3>/strong> Power increases your charisma and ability to influence. When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence. When…
The Charm Factor in Charisma – Keys to Presence #2>/strong> One element that increases your presence, charm and likability…..Is humor. Great persuaders naturally develop rapport while using humor. It is very unlikely that your audience will feel angry, depressed,…
Ways To Captivate and Influence Your Audience – Keys to Having Presence #1>/strong> Do you have Presence? Are you able captivate your audience or prospect? You can tell when you meet a charismatic personal and when they enter a…
How Touch Increases (and Hurts) Influence and Rapport>/strong> Touch can help you influence and connect with people. Touch can be a very effective psychological technique. Subconsciously, most of us like to be touched; it makes us feel appreciated and…
Ways To Get People To Like You – Without Talking>/strong> We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law…
The Primacy and Recency Effect – The Cement Dries Fast>/strong> We’ve all been told, “Never judge a book by its cover.” Yeah, right. Everyone is judging everyone else. Intentionally or not, people are constantly judging and categorizing others, compartmentalizing…
The World’s Biggest Subconscious Trigger Zone – Las Vegas Casinos>/strong> Why is it so easy to lose at a casino? Why do they know about human nature that you don’t? It is all about the subconscious triggers. In his…
FBI Hostage Negotiation Skills – Chris Voss Interview>/strong> Want to negotiation tips from a FBI hostage negotiator? What negotiation tools are working? Which tools lost the value? Listen to this interview with Chris Voss. Meet Chris: Prior to 2008,…
Negotiation Bootcamp DETAILS>/strong> How do you get a raise? How do you strategically negotiate a raise to earn what you are worth? Or is it better to persuade? What is the difference between the two? Persuasion occurs when your…
10 Sales Questions Everyone Needs in Their Influence Toolbox >/strong> Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Power Persuaders. Questions are used in the persuasion process to create mental…
NLP: Fact or Fiction>/strong> What is NLP? Neuro-linguistic programming, or “NLP” as it is called today, is a very interesting science. NLP was first developed by UC Santa Cruz professor John Grinder and graduate student Richard Bandler. Its basic…
Mind Control Explained Mind Control and Expectations We communicate our expectations in a variety of ways. It may be through our language, our word choice, voice inflections, or our body language. Think of a time when you’ve been introduced…
Do Goals Destroy or Inspire Success The psychological edge gained by top persuaders cannot be overemphasized. How do great persuaders prepare their minds for success? What is their mental process before, during, and after the persuasion cycle? This mental…
The Science of Human Motivation There are only two things that motivate us in life: inspiration and desperation. We either move toward that which inspires us, or we move away from that which fills us with despair or discomfort.…
If Your Personal Slump Continues – Plan B Life Alignment When we look at life, we have to realize that it is not lived in segments, but rather, it is part of a greater whole. Every aspect of your…
How To Get Out of That Slump and Increase Motivation Getting Over That Slump (personal or team) Anytime you’re in a leadership position, you are faced with the question of how best to motivate yourself and those who work…
The Perfect Persuader-Prospects Reveal Preferences We usually explore the obstacles and mistakes in the world of average persuaders. Now I want to look at the flip side. We’ll look inside your audience’s mind and reveal all the things that…
Sales Mistakes Costing You Money The worst time to learn a sales skill is when you need it. Persuasion and sales must be mastered before it is needed, or the opportunity is lost forever. In all the years that…
How to Overcome Your Persuasion Vomit (Data Dump) Persuasion Vomit (Data Dump) Many times, when we are trying to be persuasive, we want to highlight all the perks and plusses. It’s only natural. Wouldn’t helping someone see the potential…
Dark and Dirty Influence Techniques Psychological Power: The Mind Game Psychological Power is the ability people have to influence you while disguising their true intentions. People who are adept at using Psychological Power seek to alter another individual’s perceptions.…
Dealing With Angry People Anger is a secondary emotion. A prospect’s anger is usually an indicator that something else is askew and that he needs or wants attention. When we are angry – we want attention or action now.…
How You Are Selling For Your Competition The Brick Wall of Resistance Has this ever happened to you? You enter a retail store and you’re approached by a sharply dressed persuader. You are interested in buying, but the salesperson…
Persuasion Darts Many times, when we are trying to be persuasive, we want to highlight all the perks and plusses. It’s only natural. Wouldn’t helping someone see the potential gains of your product or service be a good thing?…
The #1 Way to Create Instant Trust You have to be careful in how you explain and exhibit your credibility. If you launch into a laundry list of your accomplishments or of your education and titles, you might be…
How Your Confidence Becomes Arrogance and Destroys Trust Does confidence affect your ability to persuade? The answer is a resounding yes. It is important that you do not come across as cocky or arrogant. How can you tell the…
The Perception of Competence and Trust Competence is your knowledge and ability in a particular subject area. True competence comes from lifelong learning and experience. Competency exists on many levels. When we are observing someone from a distance, or…
How Self-Discipline Affects Trust Character is the combination of qualities that distinguishes one person from another. These qualities make up who you are on the inside—not the external front you may sometimes put up. Who are you, really? What…
Why Trust Levels are Falling (Trust Intro) Whenever someone tries to influence us, in our minds we ask ourselves, “Can I trust this person? Do I believe him? Is she really concerned about me?” We are less likely to…
Do Guarantees Work? The more a brand is advertised, the more popular and familiar it is perceived to be. We as consumers somehow infer that something is popular simply because it is advertised. When people are buying gifts for…
5 Ways to APPEAR More Intelligent Competence is your knowledge and ability in a particular subject area. True competence comes from lifelong learning and experience. Competency exists on many levels. When we are observing someone from a distance, or…
The Secret Sauce of Influence Optimistic persuaders outpersuade pessimistic persuaders every time. Not only is optimism essential to influencing others, but is also a critical for success in life. Optimism is more than a positive mental attitude. It is…
How to Accomplish 10X more in Half the Time Even for the strongest individuals, their commitment level or willpower is not always constant. Willpower is like a battery. As you exercise your willpower throughout the day, the battery power…
How To Deal The Heckler, and Indifferent or Hostile Audiences Understanding different types of audiences will also help you determine their acceptance level. Following are some different categories of audiences and how to deal with each of them. The…
The Art And Science Of Handling Objections When you become a Power Persuader, you will learn to love objections. You will come to understand that when people voice their objections, it actually indicates interest and shows that they are…
Expectations And The Impact of Suggestion The Law of Expectations AND The Impact of Suggestion The Law of Expectations uses expectations to influence reality and create results. Individuals tend to make decisions based on how others expect them to…
The Science of Rapport A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop because the cement dries…
Major Sales Mistakes Costing You Money #2 Research demonstrates that 81 percent of persuaders talk more than necessary during the persuasion process. They are talking too much,7 and you are likely talking too much. Check this out. When we…
Major Sales Mistakes Costing You Money #1 Common Obstacles That Limit Your Persuasion Success The worst time to learn a persuasion skill is when you need it. Persuasion must be mastered before it is needed, or the opportunity is…
The Zegarnik Effect: Engage and Persuade When we feel we’ve been left hanging, it drives us crazy! We want to know the end of the story. What is the missing piece? We want our tasks to be completed so…
How to Deal With Refund, Complaints and Buyers Remorse “Buyer’s remorse” is also a form of dissonance. When we purchase a product or service, we tend to look for ways to convince ourselves that we made the right decision.…
How To Be More Attractive (And More Likeable) I am not going to be politically correct in this section. I know it is not fair. I know we should not judge, I am here to help you with reality.…
The Dark Side Of Goals – Nudge or Net Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. And we often know exactly what we need to do to…
The Forgotten Power How to Command Attention with Power and Authority Great persuaders know and understand how to use different forms of power, but if you’re like most people, you just cringed at the word “power.” Is power something…
How to Resist Persuasion and Manipulation I was asked an interesting question last week on a radio interview. I was asked, “How can you resist or repel an unwanted persuasive attempt?” He also asked, “How can you stop someone…
Dave Kurlan – Baseline Selling On this episode Kurt interviews Dave Kurlan. They discuss the biggest mistake that sales people make, baseball and sales, biggest mindset obstacles, self-limiting beliefs and how to reprogram your beliefs, how to get your…
Brick Wall of Resistance Part 2 One of the Bricks – Fear of Rejection We all experience rejection in small doses every day. But what about when we persuade for a living? Rejection seems to take a higher toll.…
Dealing with Rude, Mean and Hostile People The Hostile Prospect This person disagrees with you and may even actively work against you. For a hostile prospect, use these techniques: · Find common beliefs and establish a common ground. ·…
The Brick Wall of Resistance Part 1 On this episode Kurt discusses the geeky article of the biggest causes of anxiety. Article here. He also discusses the blunder of the week that happened to him at a burger joint…
How to Sell the Way Your Customers Want to Buy – Interview with Kristin Zhivago Join Kurt as he interviews Kristin Zhivago. Kristin is president of Zhivago Partners, a digital marketing management company, and the author of the book, Roadmap…
Persuading Millennials and Gamification – Travis Truett Interview Join Kurt as he interviews Travis Truett, the CEO of Ambition, the first sales performance management platform built for the modern workforce thats currently endorsed by Google, Harvard Business Review and…
Double Dissonance – Get People To Persuade Themselves The Theory of Cognitive Dissonance Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, “When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to…
Power and Automatic Behaviors – Interview With Ben Voyer Join us on this great interview with Dr. Ben Voyer. We are going to talk about: -How persuasion has changed -Biggest persuasion blunder -Loss avoidance -Power and relationships -Influential nature…
True Objection or Knee Jerk Response All excuses and objections can be boiled down one or more of these seven potential objections: Once you understand that all objections stem from one or more of these seven key areas, you…
Blueprint to Business Success Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to ‘make it,’ and gives…
Do Closing Skills Still Work? Inside the World of Objections and Concerns When you become a great persuader, you will view objections differently than most people do. You will even welcome objections and enjoy handling them. Why? You will…
What If The Competition Has The Same Price? Charisma is influence. In other words, getting others to do what you want them to do and like doing it. People get uneasy when you talk about influence, but just like…
Negotiation: Face-to-Face, by Phone or via E-mail In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Their answer? It depends.…
Reduce to the Ridiculousness Reduce to the Ridiculousness (JND): This technique involves paring down your request to something that seems manageable, easier to comprehend or easier to monetize. Let’s say you are trying to convince someone to purchase a…
Never fight on price. “Door-in-the-face” is one of the most common techniques for implementing the Law of Contrast. Basically, an initially large and almost unreasonable request is made, likely to be declined?hence the “door slammed-in-the-face” as the prospect rejects…
Never fight on price. Price in not the issue? you are the issue. Only 6% of things are bought on price. Anybody can fight on price. Let’s learn 14 techniques to make price a non-issue. “Price is what you…
The more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions.…
Did you ever leave an interaction saying to yourself, “That could have gone better?” Do you want to improve your leadership, interviewing, sales, and trust building skills for every aspect of your life? A counter-intelligence expert shows readers how…
