One of the aspects of the Law of Association is the use of affiliation. Persuaders want you to affiliate their company with positive images, feelings, and attitudes. Our surroundings and environment trigger feelings and we transfer those feelings to those…
Monthly Archives: February 2016
Episode 125 – Super Bowl Ads: Persuasive or Terrible
Posted in Podcasts Tagged with: advertising, brain cycles, john m. grohol, kurt mortensen, marketing, mountain dew, puppy baby monkey, steve olson, super bowl commercials, time management
Episode 124 – Persuasive Politicians
On this episode, Kurt and Steve interview Tyler Page of the “Polite Politics Podcast.” The Polite Politics Podcast is “Dedicated to the proposition that there are honest, good, intelligent people on both sides of most political issues.” The podcast’s objective…
Posted in Podcasts Tagged with: apology is cheap, ben carson, Donald Trump, emotions, hillary clinton, marco rubio, polite politics, politics, ted cruz
Episode 123 – Turn No into a Yes
The Power of “Yes” Use questions that will create “yeses.” As you create your marketing and persuasive presentations, you must engineer the number of times you get your audience to raise their hands, say yes, or nod their heads. How…
Posted in Podcasts Tagged with: broncos, dissonance, kurt mortensen, lottery, maximum influence, patriots, persuasion iq, peyton manning, reframe, steve olson, superbowl