Using Smells And Sensory Marketing To Increase Influence Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by…
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Episode 85 – What Clients Like Most About Top Persuaders
Have you ever witnessed an animal “sniff” another animal and thought “wow I’m so glad I’m human?” A recent study featured in The Economist shows that you might rely on smelling other humans. Check out the study here. On this…
Posted in Podcasts Tagged with: aroma, blunders, great salespeople, influence university, kurt mortensen, olafactory, smell, steve olson. laws of charisma, top persuaders