On this episode, Kurt and Steve answer an email from a listener who has an interesting problem with people littering on his property. This launches into a discussion about how to persuade when the benefits/consequences aren’t immediate to your prospect. …
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Episode 115 – When Persuasion Backfires
Posted in Podcasts Tagged with: blink, broken window theory, embedded commands, expectations, involvement, malcolm gladwell, nlp, prevent littering, priming, verbal packaging, word choice, zimbado
Episode 104 – Influence Killing Words
Everything that we understand and know about our world is based around words. Words don’t just have meaning, they have feeling. That’s why some words in some languages just don’t directly translate. One particular author has used this to apparently…
Posted in Podcasts Tagged with: customers complain, debates, DITF, Donald Trump, door in the face, embedded commands, emotional intelligence, expectations, fight on price, influence, influence and social media, kurt mortensen, law of contrast, law of expectations, leadership, maximum influence, motivation, negotiation, nlp, One Direction, persuasion, placebo, price, priming, reduce it to the ridiculous, social media, steve olson, sweeten the pot, twitter, value, verbal packaging