On this episode, Kurt and Steve answer an email from a listener who has an interesting problem with people littering on his property. This launches into a discussion about how to persuade when the benefits/consequences aren’t immediate to your prospect. …
Monthly Archives: November 2015
Episode 114 – Persuasion, Touch, and the No No Zone
A recent article shows us where we like being touched, and where we don’t. And as no surprise, it all depends on who does the touching. Check out a link to the article here. Touch is another powerful part of…
Posted in Podcasts Tagged with: culture and touch, halloween, kurt mortensen, macaroni grill, no no zone, safe places to touch, steve olson, touch, touching
Episode 113 – Subconscious Triggers = 95% Of Persuasion
This episode’s article on brain science discoveries about happiness can be found here. To maintain order of the world, our brains link objects, gestures, and symbols with our feelings, memories, and life experiences. We mentally associate ourselves with such things…
Posted in Podcasts Tagged with: association triggers, bridge of spies, celebrity spokesperson, Daniel Goleman, emotion vs logic, emotional intelligence, endorsements, fomo, frontal lobe, happiness, Michael Jordan, mofongo, persuasion and colors, persuasion and music, persuasion and smell, persuasion and symbols, Puerto rico, Social validation, Steven Spielberg, subway, Tiger Woods, Tom Hanks
Episode 116 – Online Reviews: Validation or Sabotage
Now more than ever before, prospects rely on reviews from their peers to make decisions. Leaving reviews is easy for prospects to do. Unfortunately, this doesn’t necessarily make things easy for business owners and sales people. On this episode, Kurt…