This episode’s article on brain science discoveries about happiness can be found here. To maintain order of the world, our brains link objects, gestures, and symbols with our feelings, memories, and life experiences. We mentally associate ourselves with such things…
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Episode 113 – Subconscious Triggers = 95% Of Persuasion
Posted in Podcasts Tagged with: association triggers, bridge of spies, celebrity spokesperson, Daniel Goleman, emotion vs logic, emotional intelligence, endorsements, fomo, frontal lobe, happiness, Michael Jordan, mofongo, persuasion and colors, persuasion and music, persuasion and smell, persuasion and symbols, Puerto rico, Social validation, Steven Spielberg, subway, Tiger Woods, Tom Hanks
Episode 116 – Online Reviews: Validation or Sabotage
Now more than ever before, prospects rely on reviews from their peers to make decisions. Leaving reviews is easy for prospects to do. Unfortunately, this doesn’t necessarily make things easy for business owners and sales people. On this episode, Kurt…