Blog Archives

Episode 322 – The Promise: Become a Legendary Leader – Jason Hewlett Interview

  The Promise: Become a Legendary Leader – Jason Hewlett Interview Commitment has a lot to do with perspective. When you consider your personal perspective, do you see the big picture, or are you swept up by the whims of

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Episode 321 – How To Apply Behavioral Design to Persuasion – Will Leach

  How To Apply Behavioral Design to Persuasion – Will Leach Join me for this week’s Podcast on How To Apply Behavioral Design to Persuasion. We will discuss the two simple psychological shifts that will increase your ability to influence.

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Episode 320 – Primacy vs Recency vs Von Restorff Effect

  Primacy vs Recency vs Von Restorff Effect GIt is common sense to realize you have to keep your audience’s attention in order to persuade them. If you lose them, you lose your chance for them to understand and accept

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Episode 319 – Visual Influence: The Perfect Persuasive Room

  Visual Influence: The Perfect Persuasive Room Great persuaders can maintain the attention of their audience. Research shows that people’s attention spans are getting shorter and shorter. The moment you lose their attention, you can no longer persuade them. You

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Episode 318 – Unlimited Long-Term Motivation (For You And Your Prospect)

  Unlimited Long-Term Motivation (For You And Your Prospect) It is not your new goals that will cause you to fail this year – it is how you motivate yourself to stay on track to keep your goals. Motivation is

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Episode 317 – Know When to SHUT-UP – You Are Over Selling

  Know When to SHUT-UP – You Are Over Selling Do you know when it is time to shut-up? Are you talking too much? Do you data dump, vomit or do the show up and throw up? Upward Physical Movement

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Episode 316 – Psychology of Yes and the Power of NO

  Psychology of Yes and the Power of NO We have all heard that during the persuasion process you need to focus on getting the “yes” from your audience. Does that work? Is that true? The answer is – it

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Episode 315 – The Fake No – The False Perception of Resistance

  The Fake No – The False Perception of Resistance The objection you get the most is the objection you still have. So you need to go back to the drawing board. Do you really believe in your product or

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Episode 314 – How Your RBF Hinders Influence, Likeability, and Trust

  THow Your RBF Hinders Influence, Likeability, and Trust Do you have RBF? I sure do. I have it bad. Do you know what RBF is? Well the nice version is resting brat face. The “B” is actually a word

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Episode 313 – Stop The Bully: How To Persuade Difficult And Aggressive People

  Stop The Bully: How To Persuade Difficult And Aggressive People One of the biggest surprises in 20 years of influence research is the importance of self-esteem. We have to understand human nature and ego. Now, what is Self-esteem? Basically

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Episode 312 – The Pratfall Effect – How Mistakes Help Persuasion

  The Pratfall Effect – How Mistakes Help Persuasion Are you perceived as competent? Are you sure? You could be the smartest person in the room, but your verbal and nonverbal behavior could tell your prospects something else. Competence is

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Episode 311 – How To Be More Attractive (And More Likeable)

  How To Be More Attractive (And More Likeable) A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop

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Episode 310 – Surprising Sales Statistic Secrets

  Surprising Sales Statistic Secrets Power Persuaders know that each audience and individual has a different balance between logic and emotion. Your analytical type personalities need more logic than emotion. Your amiable personalities require more emotion and less logic. Always

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Episode 309 – Permission to Win – Playing to Win or Playing Not to Lose?

  Permission to Win – Playing to Win or Playing Not to Lose? Want success? Wondering what is taking so long? Ask yourself this question. Have you given yourself permission to win? If you are not winning – think about

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Episode 308 – Achievement vs Alignment

  Achievement vs Alignment Have you ever felt something was not quite right? That something was out of whack? Your motivation was decreasing instead of increasing? Just as in a mutual fund, where one bad stock can pull down the

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Episode 307 – Multiple Streams of Income – Jim Cockrum Interview

  Multiple Streams of Income – Jim Cockrum Interview Every aspect of success and wealth includes your ability to generate multiple streams of income. I just finished a training in San Diego, CA. talking with entrepreneurs on creating multiple streams

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Episode 306 – Train Your Brain – Dana Wilde Interview

  Train Your Brain – Dana Wilde Interview It all starts with your thoughts. Your thoughts lead to emotions and your emotions lead to your daily actions. Take an honest look at your life right now. Where do you find

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Episode 305 – Why Introverts Are Now More Persuasive Then Extroverts

  Why Introverts Are Now More Persuasive Then Extroverts One of the major distinctions between mediocre persuaders and highly successful persuaders is the amount of talking they do and the number of questions they ask. We have found that great

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Episode 304 – Best of MYI – Dave Kurlan – BaseLine Selling

  Best of MYI – Dave Kurlan – BaseLine Selling On this episode Kurt interviews Dave Kurlan. They discuss the biggest mistake that sales people make, baseball and sales, biggest mindset obstacles, self-limiting beliefs and how to reprogram your beliefs,

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Episode 303 – How Humor Helps and Hurts Persuasion

  How Humor Helps and Hurts Persuasion The proper use of humor will boost your confidence and increase your likeability. It enables you to establish instant rapport and they will trust you more. Practice your humor. Make sure it works.

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Episode 302 – How To Make Your Voice More Persuasive

  How To Make Your Voice More Persuasive The good news is you can change many characteristics of your voice. What does your voice project? Does your voice work for you or against you? Find out the ways to make

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Episode 301 – The Forgotten Shortcut to Success

  The Forgotten Shortcut to Success How do you mirror someone that is successful? How do you benchmark a thriving business? How do you find the answers to that open-book test on success? There are 10 free to very inexpensive

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Episode 300 – How Persuasion Has Changed – And How To Adapt

  How Persuasion Has Changed – And How To Adapt We have all seen great persuaders in action. We have been in the presence of persuasive experts who automatically attract everyone to them. Wherever they go, people are captivated and

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Episode 299 – Hidden Subconscious Triggers That Get You Every Time

  Hidden Subconscious Triggers That Get You Every Time You are being persuaded all around you – And you don’t even know it. Your environment (colors, smells, music, symbols, etc.) all have an impact on persuasion and influence. That impact

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Episode 298 – How Phubbing Hurts Persuasion

  How Phubbing Hurts Persuasion Listening is one of the most crucial human relations skills. Listening is how we find out people’s code, preferences, desires, wants, and needs. It is how we learn to customize our message to our prospects.

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Episode 297 – Hard Negotiation Techniques – Those Dirty Tricks

  Hard Negotiation Techniques – Those Dirty Tricks There are those dirty techniques that are very old school and can be very intimidating. These dark mind tricks are being used against you. These tricks are still being taught today especially

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Episode 296 – How Being Nice Or Optimistic Hurts Persuasion

  How Being Nice Or Optimistic Hurts Persuasion Did you know that being nice or unselfish could hurt your ability to persuade? What about those people that are so optimistic that you want to hit them? People don’t really like

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Episode 295 – The Cement Dries Fast

  The Cement Dries Fast We have all heard about first impressions. You have less than 30 seconds for someone to judge you – That could be a positive or negative perception. How do others perceive you? Is your first

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Episode 294 – Speed to Wealth – Get On The Fast Track To Success

  Speed to Wealth – Get On The Fast Track To Success ast week we talked about self-persuasion and your “Brakes to Your Success.” The things holding you back from reaching your potential. You can’t go very far if you

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Episode 293 – Brakes of Success – Barriers to Achieving Your Dreams

  Brakes of Success – Barriers to Achieving Your Dreams Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. And we often know exactly what we need to do to

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Episode 292 – Do Those Psychological Persuasion Tricks Still Work?

  Do Those Psychological Persuasion Tricks Still Work? What are the most talked about psychological persuasion theories? What are those techniques that people are using to get deep in the human mind and persuade under the radar? Some might sound

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Episode 291 – Cracking The Gatekeeper Code

  Cracking The Gatekeeper Code So who is this gatekeeper? Well, that’s the person that’s trying to stop you from getting to the person that you need to talk to you. This is the person you are attempting to persuade.

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Episode 290 – Turning That No to Yes

  Turning That No to Yes Tired of hearing that nasty word – The word NO. That NO is costing you money and costing you business. (Maybe costing you dating opportunities. There are things you are doing that can guarantee

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Episode 289 – Dealing with Remorse and Refunds

  Dealing with Remorse and Refunds We have all been there – someone did not promise what was supposed to be delivered. What was your reaction? Has it happened to your company? What causes buyer’s remorse? What causes someone to

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Episode 288 – What’s First? – Connect or Credibility

  What’s First? – Connect or Credibility I was traveling with a famous personal development speaker (not going to reveal His name). It had been a very long day and we arrived at our next destination. It was very late

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Episode 287 – How to Get Referrals Without Asking –Stacey Brown Randall Interview

  How to Get Referrals Without Asking –Stacey Brown Randall Interview Is most your business or sales based on referrals? Do people instinctively remember to refer you to their friends or colleagues? Getting referrals makes persuasion easier, trust is not

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Episode 286 – How Your Height And Weight Affect Persuasion And Influence

  How Your Height And Weight Affect Persuasion And Influence Does appearance matter? We are all taught not to judge each other by appearance. But at the end of the day we all end up judging each other subconsciously and

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Episode 285 – How to Borrow Credibility

  How to Borrow Credibility Are You Credible In The Eyes Of Your Prospect? Credibility is a huge aspect of influence. You could be the smartest person in your field or even the most qualified, but if that is not

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Episode 284 – Price Is Not The Issue – YOU Are

  Price Is Not The Issue – YOU Are Never fight on price. Price in not the issue – you are the issue. Only 6% of things are bought on price. Anybody can fight on price. Let’s learn 14 techniques

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Episode 283 – Emotions (EQ) That Hinder Influence

  Emotions (EQ) That Hinder Influence Can you use fear to persuade? Does mood matter when you are attempting to influence? What about resentment, worry, depression and happiness – How do these emotions affect your ability to persuade? Your emotional

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Episode 282 – Emotional Intelligence (EQ) and Lying

  Emotional Intelligence (EQ) and Lying Did you know your Emotional Intelligence (EQ) is more important indicator for success and wealth than your IQ? This EQ is also critical in your relationships and your ability to read people. Emotional intelligence

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Episode 281 – How to Spot a Lie

  How to Spot a Lie How do you spot a liar? How do you know if someone is really telling you the truth or they are trying to take advantage of you? Deception and lying has been in the

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Episode 280 – How to Persuade Men vs Woman

  How to Persuade Men vs Woman Does gender make a difference in sales, and in persuasion? The last 10 years of research says – YES. Your gut instinct says – YES. Men and woman like to shop differently, and

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Episode 279 – Meta Programs and Mindset

  Meta Programs and Mindset What is a meta-program and how does it help you become a better persuader? A meta program is the way we lean most of the time in terms of the way we act and react

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Episode 278 – How to Influence Up (And To The Side)

  How to Influence Up (And To The Side) Do you negotiate with people of equal authority? Do you have to deal with other managers or senior management? Do you have to sell to people that feel like they know

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Episode 277 – Unlimited Referrals

  Unlimited Referrals There are many ways to double your income this year, but one of the easiest. Is to double the number of referrals you are getting. Half of your business should be based on referrals. It is so

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Episode 276 – Psychological Tricks To Make People Like You Immediately

  Psychological Tricks To Make People Like You Immediately Do people like you? Can you connect with anyone? When introduced to someone – Are they really happy to see you? Are you sure? How to Make People Like You This

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Episode 275 – YOU are causing the objections!

  YOU are causing the objections! Why do your prospects keep saying NO? Are you the cause of the objections you are getting? What mannerism or things are you doing that turn people off and trigger objections? The Clothes That

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Episode 274 – Neurosculpting and Self Persuasion – Interview with Lisa Wimberger

  Neurosculpting and Self Persuasion – Interview with Lisa Wimberger The psychological edge gained by top persuaders cannot be overemphasized. How do great persuaders prepare their minds for success? This mental aspect is one of the most important (and usually

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Episode 273 – Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie – Interview with Adam Hudson

  Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie – Interview with Adam Hudson How persuasive were the superbowl commercials. What worked? What bombed? Just because you liked or remembered a commercial

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Episode 272 – Dealing With Jerks, Meanness and Rude People

  Dealing With Jerks, Meanness and Rude People How do you deal with those jerks? You know the ones I am talking about. How can you get them on your team? How do you influence them to be nice and

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Episode 271 – The Smell of Fear and Embedded Command Studies

  The Smell of Fear and Embedded Command Studies Embedded Commands In persuasion and influence, it is the little things that can make a big difference. For example, does icing the kicker in football work? – You will be surprised.

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Episode 270 – Why 80% of New Products Fail – & Top Product Launch Blunders

  Why 80% of New Products Fail – & Top Product Launch Blunders Why Do 80% of New Products Fail? Why do new products suffer from such a high failure rate? Even multi-billion dollar companies agonize over product failures. What

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Episode 269 – Persuasion Darts Never Hit The Target

  Persuasion Darts Never Hit The Target This was the most popular episode of 2018. Listen and tell me if you agree…. The Modern Way To Ruin Relationships Most persuader’s don’t understand feature – benefit or emotion vs logic. They

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Episode 268 – Copywriting Secrets #2

  Copywriting Secrets #2 On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the

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Episode 267 – How to Influence with Copywriting Secrets

  How to Influence with Copywriting Secrets This week’s podcast is going to talk about 2 important things to increase your influence. 1. How can you learn to write compelling copy that can influence anyone? This could be writing an

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Episode 266 – Unknown Secrets of Charisma – Intuition and …….

  Unknown Secrets of Charisma – Intuition and ……. Intuition is a big part of your future success. Intuition helps you read and understand people. It comes in an instant and we have to be ready to act simultaneously. Some

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Episode 265 – How Magnetism and Attraction Increase Persuasion – Keys to Presence #6

  How Magnetism and Attraction Increase Persuasion – Keys to Presence #6>/strong> Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you

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Episode 264 – That Secret Chemistry of Charisma – Keys to Presence #5

  That Secret Chemistry of Charisma – Keys to Presence #5>/strong> Do you have that chemistry? Do you feel charismatic? Do you radiate optimism? It is no secret that the majority of the wealthy and successful business executives attribute their

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Episode 263 – Winning Over Your Prospect/Audience – Keys to Presence #4

  Winning Over Your Prospect/Audience – Keys to Presence #4>/strong> Can your prospect sense your fear? Are you sure? Confidence is a trait that increases charisma, influence and attracts people to you. People love to follow and be influenced by

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Episode 262 – The Allure and Appeal of Power – Keys to Presence #3

  The Allure and Appeal of Power – Keys to Presence #3>/strong> Power increases your charisma and ability to influence. When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence. When

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Episode 261 – The Charm Factor in Charisma – Keys to Presence #2

  The Charm Factor in Charisma – Keys to Presence #2>/strong> One element that increases your presence, charm and likability…..Is humor. Great persuaders naturally develop rapport while using humor. It is very unlikely that your audience will feel angry, depressed,

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Episode 260 – Ways To Captivate and Influence Your Audience – Keys to Having Presence #1

  Ways To Captivate and Influence Your Audience – Keys to Having Presence #1>/strong> Do you have Presence? Are you able captivate your audience or prospect? You can tell when you meet a charismatic personal and when they enter a

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Episode 259 – How Touch Increases (and Hurts) Influence and Rapport

  How Touch Increases (and Hurts) Influence and Rapport>/strong> Touch can help you influence and connect with people. Touch can be a very effective psychological technique. Subconsciously, most of us like to be touched; it makes us feel appreciated and

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Episode 258 – Ways To Get People To Like You – Without Talking

  Ways To Get People To Like You – Without Talking>/strong> We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law

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Episode 257 – The Primacy and Recency Effect – The Cement Dries Fast

  The Primacy and Recency Effect – The Cement Dries Fast>/strong> We’ve all been told, “Never judge a book by its cover.” Yeah, right. Everyone is judging everyone else. Intentionally or not, people are constantly judging and categorizing others, compartmentalizing

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Episode 256 – The World’s Biggest Subconscious Trigger Zone – Las Vegas Casinos

  The World’s Biggest Subconscious Trigger Zone – Las Vegas Casinos>/strong> Why is it so easy to lose at a casino? Why do they know about human nature that you don’t? It is all about the subconscious triggers. In his

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Episode 255 – FBI Hostage Negotiation Skills – Chris Voss Interview

  FBI Hostage Negotiation Skills – Chris Voss Interview>/strong> Want to negotiation tips from a FBI hostage negotiator? What negotiation tools are working? Which tools lost the value? Listen to this interview with Chris Voss. Meet Chris: Prior to 2008,

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Episode 254 – Negotiation Bootcamp DETAILS

  Negotiation Bootcamp DETAILS>/strong> How do you get a raise? How do you strategically negotiate a raise to earn what you are worth? Or is it better to persuade? What is the difference between the two? Persuasion occurs when your

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Episode 253 – 10 Sales Questions Everyone Needs in Their Influence Toolbox

  10 Sales Questions Everyone Needs in Their Influence Toolbox >/strong> Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Power Persuaders. Questions are used in the persuasion process to create mental

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