Episode 378 – As Trust Erodes – Become Trustless


 

As Trust Erodes - Become Trustless

Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: “I trust you; give me a reason not to.” Now the mindset is: “I don’t trust you; give me a reason why I should.” You could say trust is at an all-time low and still falling.

Stanford researchers study trust in autonomous products

Learn more about Crypto

Want to know the trend in trust? The trend is going from trust to trustless. It is a new concept in persuasion derived from the digital age. An idea that has come from Bitcoin and Blockchain.

Join me for this week’s podcast - As Trust Erodes - Become Trustless.

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