Power and Automatic Behaviors – Interview With Ben Voyer
Join us on this great interview with Dr. Ben Voyer.
We are going to talk about:
-How persuasion has changed
-Biggest persuasion blunder
-Loss avoidance
-Power and relationships
-Influential nature of stories
Professor Voyer is Loreal Professor of Creativity Marketing ESCP Europe, and visiting fellow London School of Economics. Professor Voyer is a behavioural scientist that has investigated how self-perception and interpersonal relations affect cognition. He has authored & co-authored more than 150 scientific contributions to the field of applied psychology. He has appeared on CNBC, CNN, The Washington Post, The Economist, BBC, Financial Times, BusinessWeek and The Economist.