The Most Abused, Overused, Still Need to Use Persuasion Technique Scarcity plays a large role in the persuasion process. Opportunities are always more valuable and exciting when they are scarce and less available. We want to be the ones…

  The Promise: Become a Legendary Leader – Jason Hewlett Interview Commitment has a lot to do with perspective. When you consider your personal perspective, do you see the big picture, or are you swept up by the whims of…

  How To Apply Behavioral Design to Persuasion – Will Leach Join me for this week’s Podcast on How To Apply Behavioral Design to Persuasion. We will discuss the two simple psychological shifts that will increase your ability to influence.…

  Primacy vs Recency vs Von Restorff Effect GIt is common sense to realize you have to keep your audience’s attention in order to persuade them. If you lose them, you lose your chance for them to understand and accept…