How to Persuade Men vs Woman Does gender make a difference in sales, and in persuasion? The last 10 years of research says – YES. Your gut instinct says – YES. Men and woman like to shop differently, and…

  Meta Programs and Mindset What is a meta-program and how does it help you become a better persuader? A meta program is the way we lean most of the time in terms of the way we act and react…

  How to Influence Up (And To The Side) Do you negotiate with people of equal authority? Do you have to deal with other managers or senior management? Do you have to sell to people that feel like they know…

  Unlimited Referrals There are many ways to double your income this year, but one of the easiest. Is to double the number of referrals you are getting. Half of your business should be based on referrals. It is so…

  Psychological Tricks To Make People Like You Immediately Do people like you? Can you connect with anyone? When introduced to someone – Are they really happy to see you? Are you sure? How to Make People Like You This…

  YOU are causing the objections! Why do your prospects keep saying NO? Are you the cause of the objections you are getting? What mannerism or things are you doing that turn people off and trigger objections? The Clothes That…

  Neurosculpting and Self Persuasion – Interview with Lisa Wimberger The psychological edge gained by top persuaders cannot be overemphasized. How do great persuaders prepare their minds for success? This mental aspect is one of the most important (and usually…

  Most Persuasive (And Least) Superbowl Commercials and How to Get A Piece of that Amazon Pie – Interview with Adam Hudson How persuasive were the superbowl commercials. What worked? What bombed? Just because you liked or remembered a commercial…

  Dealing With Jerks, Meanness and Rude People How do you deal with those jerks? You know the ones I am talking about. How can you get them on your team? How do you influence them to be nice and…

  The Smell of Fear and Embedded Command Studies Embedded Commands In persuasion and influence, it is the little things that can make a big difference. For example, does icing the kicker in football work? – You will be surprised.…

  Why 80% of New Products Fail – & Top Product Launch Blunders Why Do 80% of New Products Fail? Why do new products suffer from such a high failure rate? Even multi-billion dollar companies agonize over product failures. What…

  Persuasion Darts Never Hit The Target This was the most popular episode of 2018. Listen and tell me if you agree…. The Modern Way To Ruin Relationships Most persuader’s don’t understand feature – benefit or emotion vs logic. They…

  Copywriting Secrets #2 On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the…

  How to Influence with Copywriting Secrets This week’s podcast is going to talk about 2 important things to increase your influence. 1. How can you learn to write compelling copy that can influence anyone? This could be writing an…