Week #36 — 4Rs Of Resistance #5 A

It is typical for a novice persuader to encounter resistance. There are as many different reasons for resistance as there are personalities, so the trick lies in knowing which closing skill to use for which person. The more closing skills you have under your belt, the better equipped you will be to land a sale. A crucial closing concept to learn as soon as possible is that you should actually employ closing strategies throughout your entire presentation. Most people think of the close as the final wrap-up. While this is the sales point where the deal is formally and openly acknowledged as “let’s do it” or “thanks, but no thanks,” the masterful persuader builds the close in stages throughout the entire sales process.