Week #25 — Pre-Presentation Checklist

To be an effective persuader, you cannot use the same techniques for all people all the time. You have to customize your message to fit the demographics, interests, and values of your audience. This training reveals what I call the Pre-Persuasion Checklist. It will help you to effectively adapt your persuasive techniques to your target audience. The foundation of the Pre-Persuasion Checklist is rooted in a solid understanding of human psychology, the ways to handle resistance, and the methods of effectively structuring a persuasive presentation. This is the knowledge necessary to make the Pre-Persuasion Checklist work in any persuasive situation.