Week #23 — The Law of Social Validation

The Law of Social Validation recognizes and builds on our innate desire to be part of the group or part of the majority. It also recognizes that we tend to change our perceptions, opinions, and behaviors in ways that are consistent with group norms. Even if we don’t admit it, or maybe even realize it, we care about what others think. As such, we use others’ behavior as a guide in establishing the standard for the products we use, services we trust, and decisions we make.