Week #14 — The Law of Involvement

The Law of Involvement suggests that the more you engage someone’s five senses, involve them mentally and physically, and create the right atmosphere for persuasion, the more effective and persuasive you’ll be. Listening can be a very passive act; you can listen to an entire presentation and not feel or do a thing. As a persuader, you need to help your audience be one step closer to taking action. As a Power Persuader, your goal is to decrease the distance someone has to go to reach your objective. Your task is to make it as easy and simple as possible. You need to decrease the mental, social, or physical distance they need to travel to be persuaded.