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It’s a well known fact that we look to others to validate our own actions. On episode 22, Kurt and Steve discuss how this powerful concept of “Social Validation” can be used to create massive action when it comes to persuasion. Prospects can be trained to behave a certain way through marketing and sales efforts…a way that makes your job as a salesperson or business owner that much easier. Kurt and Steve also discuss a recent study about how our relationships with others effect our body image.