Week #39 — How To Eliminate Fear

When we don’t handle our fears appropriately, we inadvertently end up being the ones passing out the bricks for that wall of resistance. How excited would you be to buy from someone who seemed nervous, tense, and demanding? Or what if he seemed overly eager for your approval? Even if his awkwardness were totally unrelated to the product—the product is great, let’s say—you would probably still feel uneasy buying from this particular person. Fear of rejection can also affect the bottom line by inhibiting you from getting out there and approaching people in the first place. If you are so incapacitated by fears of rejection that you retreat from attempting persuasion at all, then you have sealed your own fate.