Week #12 — Persuasion IQ #10

Great persuaders all adhere to an intensive personal development program. They know that “dull knives work the hardest,” so keeping themselves sharp is of the utmost importance. Average persuaders don’t consider personal training to be worthwhile. They figure working harder is the answer. They also assume that they’ll figure it all out on their own sooner or later, maybe from reading a book or two. They also think it’s too expensive to learn from the best. Great persuaders know that experience is the best teacher, and that there is a lot to be learned from books, but that having an expert guide them through an experience dramatically shortens the learning curve.