Week #10 — Persuasion IQ #8

Great persuaders can maintain the attention of their audience. Research shows that people’s attention spans are getting shorter and shorter. You don’t have to be a stand-up comedian, but you do have to make sure your audience sticks with you, your words resonate with them, they pay attention, and they understand you. The moment you lose their attention, you can no longer persuade them. You could have a great Website, be a sharp dresser, publish a great brochure, or have any manner of impressive credentials. The reality is, however, that the number-one persuasion tool is you, and a big part of how you present yourself is through your communication.