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We’ve all seen it: a late night infomercial parading testimonial after testimonial across the screen. After watching for a few minutes, we inevitably think “wow, if that guy can do it, why can’t I?” When used effectively, testimonials give prospects the courage to make decisions. Testimonials should be credible, believable, and attributable. In this episode, Kurt and Steve discuss how you can ramp up your testimonials to get results in your business as soon as possible.