Monthly Archives: January 2015

Episode 73 – Door in the Face

Have you ever met the kind of person who is always stressed, has a negative attitude, and who nobody wants to be around?  Oftentimes we later hear these people have major health problems down the road.  In this weeks article,

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Episode 72 – Presentation Pitfalls

On this week’s episode, Kurt and Steve lead off with the “Geeky Article Moment” as well as some banter about food, NFL playoffs, and seagulls eating hotdogs. Yep. It happened. A restaurant in Pittsburgh has recently decided that it will

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Episode 71 – Achievable Goals For 2015

Happy New Year! We’re back with the first episode of 2015! If you we’re asked “do you have a rewards card with us” last time you were shopping, you’re not alone. Business are loading up on rewards programs like never

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Episode 70 – Persuasive Writing Continued…

If you have kids or employees (they’re kind of the same, aren’t they) you have probably used threats as a way to gain compliance before. When we are in a rational state, we can all agree that most of the

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Episode 69 – Grab Attention With Persuasive Writing

Are you tired of faking that you like your boss when you really don’t? Michigan State University has good news. Apparently, you don’t need to fake it anymore! Their study shows that your productivity and your bosses satisfaction with your

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Episode 68 – Creating Urgency Black Friday Style

Every year it happens. Black Friday. That one day where retailers apparently lose their mind and start giving away massive discounts in order to lure bargain hungry shoppers. The urgency created on Black Friday is unparalleled! On this episode Kurt

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Episode 67 – Scratching the Itch

Do you work in an environment where you need to be motivated…but your boss just doesn’t motivate you? This is increasingly the norm, unfortunately. A recent article by Harvard Business Review gives some helpful pointers if you find yourself in

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Episode 66 – Rejecting Rejection

Are you one of those sports fans that feels like the officials are conspiring against your team? Everybody has been THAT sports fan at some point in their life. As it turns out you may not be that paranoid. A

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Episode 65 – The 4th R of Resistance

Persuasion is one of those skills that gives you a leg up on the competition. When it comes to sales, there is no award for second place. And advantage you can get goes a long way towards coming in first

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Episode 64 – The Third R of Resistance

After discussing Kurt’s upcoming visit to the Middle East, Kurt and Steve launch right into this week’s article. According to a recent article from Science Daily, toddlers who exhibit low empathy are in for a tough life. The study says

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Episode 63 – The 2nd R of Resistance

Do you enjoy the Maximize Your Influence Podcast? Learn more at www.universityofpersuasion.com. You’ll have access to all of our top persuasion and influence training! You’ll get our 52 week persuasion mastery course, our persuasion university library, persuasion software (solves objections

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Episode 62 – Interview With John Lee Dumas

On this episode, Kurt and Steve interview the CEO of Entrepreneur on Fire, John Lee Dumas. His podcast is by far one of the most popular business downloads on the internet. He is known for producing massive amounts of valuable

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